Belle Baby Carriers

Belle Baby Carriers

Infobox Company
company_name = Belle Baby Carriers
company_name =
company_type = Private
foundation = Boulder, Colorado, U.S.A, (2006)
location = Boulder, Colorado, U.S.A.
key_people = Seth Murray, Founder/President
Sue Edmiston, V.P. Sales & Marketing
Paige Mackey Murray, V.P. Compliance
industry = manufacturing, design
products = baby carriers
homepage = [http://www.bellebabycarriers.com]

Belle Baby Carriers

Belle Baby Carriers ("Belle") is a privately-held company that designs and manufactures a new form of front baby carrier. [Boulder County Business Report (Feb. 2, 2007)] Belle was founded in 2006, and has quickly grown to sell its carriers in over 250 stores in the United States and in many other countries. Belle has received notable press from ABC News, the Boulder County Business Report and the Rocky Mountain News and will be featured in the September 2008 edition of Entrepreneur Magazine. Its products have been reviewed in numerous independent national publications, such as People Magazine, Her Sports and Fitness, and Earnshaws. [People Magazine (Dec. 10, 2007), Her Sports and Fitness (March/April, 2007), Earnshaws (Sept. 2007)] The company is based in Boulder, Colorado and is a division of Inventista, Inc., a Colorado design and engineering firm. [Boulder County Business Report (Feb. 2, 2007)] Belle is known for producing an unusually simple, comfortable, and easy-to-use baby carrier. [Her Sports and Fitness (March/April, 2007), ABC News 7, Los Angeles, October 2, 2007] Belle has patents pending and is trademarked in the United States and internationally. [United States Patent and Trademark Office] . Belle manufactures its products in the United States and consolidates its manufacturing and distribution facilities in the Colorado Front Range area. [http://www.bellebabycarriers.com]

Founders

Belle was founded in 2006 by Boulder resident Seth Murray. [Boulder County Business Report, Feb. 2, 2007] Prior to the new venture, Murray, a mechanical engineer, worked with industrial designer Mark LeBeau of Logan Utah, to develop and test more than 30 climbing gear products for Trango, a climbing equipment company based in Louisville, Colorado. [Boulder County Business Report, (Feb. 2, 2007)]

LeBeau and Murray named the company after their daughters, named Isabelle and Isabel respectively. [Boulder County Business Report (Feb. 2, 2007)] They designed the product and then tested a prototype for over a year with other parents. [Boulder County Business Report (Feb. 2, 2007)]

Products

Belle Baby Carriers products include:
* Black Organic Cotton and Hemp Baby Carrier
* Moss Organic Cotton and Hemp Baby Carrier
* Sand Organic Cotton and Hemp Baby Carrier
* Denim Organic Cotton and Hemp Baby Carrier
* Black Micro-Suede and Kashan Baby Carrier
* Sky Micro-Suede and Kashan Baby Carrier
* Lilac Micro-Suede and Kashan Baby Carrier
* Cappuccino Micro-Suede and Kashan Baby Carrier
* Cherry Deco Micro-Suede, Woven, and Kashan Baby Carrier
* Cheetah Micro-Suede, Faux Fur and Kashan Baby Carrier
* Orange Blossom, Micro-Suede, embroidered and Kashan Baby Carrier

Belle Baby Carriers Modern Line are made from upholstery grade micro-suede, breathable mesh, and kashan, and incorporate outdoor industry grade buckles and welded stainless steel rings. Belle carriers also incorporate a ring pad made of environmental natural rubber yoga mat material.

Belle Baby Carriers Organic Line are made from 100% organic cotton and hemp fabrics, and feature the same buckles, rings, and yoga mat used on the modern line. [http://www.bellebabycarriers.com]

References and Footnotes


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