Crossley ratings

Crossley ratings

The Crossley Ratings were an audience measurement system created to determine the audience size of radio broadcasts between 1930 and 1935. Developed by Archibald Crossley in 1930,[1] Crossley Inc. conducted tests by calling the homes and asking them what they had listened to the previous night. This survey was referred to as "counting the house", by the radio industry.[2]

In the mid 1930's the Crossley ratings were deemed all but extinct due to the creation of the "Hooper Ratings". These new ratings placed an emphasis on what listeners were actively listening to rather than the Crossley system that asked listeners the next day which risked the chance of a person forgetting what they had listened to.[1]

See also

External links

References

  1. ^ a b History of Radio 1929-1931
  2. ^ Time Magazine Article: "Crossley Tops"



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