- John Jantsch
John Jantsch (born
April 2 ,1960 ) is a marketing and digital technology coach who specializes in working with small business. He is the author of one book, Duct Tape Marketing and the creator of the coaching system by the same name.Background
Jantsch grew up in
Kansas City and attended theUniversity of Kansas . His first professional jobs were sales related for the John Henry Company and his father’s independent sales agency.He started his own marketing business in 1985 and created the Duct Tape Marketing small business marketing system in 2002 and added the Duct Tape Marketing Coach Network in 2004.
Ideology
Much of Jantsch’s writings are centered on the concept that marketing must be approached much like any system in a business. A strong proponent of developing marketing strategies before marketing tactics, he says "small-business marketing is a system...not an event."cite news | first=Stacey | last=Perman | coauthors= | title=Duct Tape Tips on Marketing Your Business | date=
2006-04-27 | publisher=McGraw Hill Companies | url =http://www.businessweek.com/smallbiz/content/apr2006/sb20060427_850302.htm | work =Business Week | pages = | accessdate = 2008-05-10 | language = ] .Marketing systems can be designed effectively for advertising, public relationscite news | first=Kelly | last=Spoors | coauthors= | title=Getting Effective Publicity for Less | date=
2006-04-27 | publisher=Dow Jones & Co. | url =http://online.wsj.com/public/article/SB118705175447196673.html | work =Wall Street Journal | pages = | accessdate = 2008-05-10 | language = ] and referrals.cite news | first=Justin | last=Martin | coauthors= | title=Get Customers to Sell For You | date=2008-05-21 | publisher=Time Warner Co. | url =http://money.cnn.com/2008/05/21/smallbusiness/customers_sell_for_you.fsb/ | work =Fortune Small Business | pages = | accessdate = 2008-06-10 | language = ]Works
John Jantsch is the author of several books:
* Duct Tape Marketing – The World’s Most Practical Small Business Marketing System – Thomas Nelson Publishers (2007)
* Referral Flood - How to create a flood of new business without spending one dime on advertising (2005)External links
* [http://www.ducttapemarketing.com Official site]
References
Wikimedia Foundation. 2010.
