Factory Green

Infobox_Company
company_name = Factory Green, Inc.
company_
company_type = Private
company_slogan =
foundation = 2007
location = Columbia, Missouri, USA
key_people = Co-Founders:
Daniel Lyons
Jack Short
num_employees =
industry = Retail (Apparel)
products = Eco-Friendly clothing, accessories, housewares
revenue =
net_income =
homepage = [http://www.factorygreen.com www.FactoryGreen.com]

Factory Green, Inc., is an American, eco-friendly clothing and accessories online retail store currently based in Columbia, Missouri. Factory Green was co-founded in 2007 by Daniel Lyons, CEO, and Jack Short, President and Chairman. The company focuses on offering "urban and trendy" environmentally friendly apparel, accessories, and apartment wares, marketing specifically to the college-aged demographic. The company offers both organic cotton and bamboo apparel manufactured in facilities running solely on wind and solar power. Factory Green donates a portion of its revenue to the United Nations Water For Life organization which provides clean water to under-served populations around the globe.

Factory Green currently ships to the United States, Canada, Australia, the United Kingdom, and Europe.

History

Factory Green was founded by lifelong friends Daniel Lyons and Jack Short, [ [http://www.komu.com/satellite/SatelliteRender/KOMU.com/ba8a4513-c0a8-2f11-0063-9bd94c70b769/d096e252-80ce-0971-01e0-8b684fb9c9f5 Fashionably Green] ] who got the idea for the company from their study abroad experiences in Europe.cite web |url= http://www.kansan.com/stories/2008/jun/20/green/ |title= Green is in: College students make and sell environment friendly shirts |author= Brian Cisler |work= University Daily Kansan |date= June 20 2008 |quote= ]

Founders

Beginning in the fall of 2008, both Daniel Lyons and Jack Short will be seniors at the University of Missouri-Columbia. [ [http://www.voxmagazine.com/stories/2008/04/10/growing-green-business Growing a green business] ] Daniel Lyons will receive a Bachelor of Science degree in Biological Sciences and a Bachelor of Arts degree in History, along with an academic minor in Chemistry, upon graduation in May 2009. Jack Short will receive a Bachelor of Science degree in Biological Sciences, along with academic minors in Chemistry and Psychology, upon graduation in May 2009. [ [http://sprig.com/experts/203 Ask The Expert: Factory Green] ]

Philosophy

Factory Green aims to take the environmental movement to a new generation of socially aware consumers, enabling them to live and wear the green lifestyle, and change the world through reducing their environmental impact. [ [http://pressreleases.kcstar.com/?q=node/8630 Mizzou Students Launch Eco-Friendly Corporation] ]

Customer Base and Apparel

Factory Green has been described as selling artistic, edgy, and fashion-forward merchandise; for example, T-shirts emblazoned with the words "Go Organic" or "Carbon Free" and organic cotton tote bags that read "F*@k Plastic." [ [http://www.treehugger.com/files/2008/06/factory_green.php Organic Clothing For College Students] ] One newspaper claims that "There are few businesses out there that can combine trendy clothes, savvy accessories and contemporary products with a plan to save the environment." [ [http://www.themaneater.com/stories/2007/11/30/student-entrepreneurs-bring-green Student entrepreneurs bring in the green] ]

According to the internet blog TreeHugger.com [ [http://www.treehugger.com/files/2008/06/factory_green.php Organic Clothing For College Students By College Students] ] , Factory Green is a "company about hope and change, and the ability of young-people to do something to turn things around." The Factory Green website goes on to say that "The Going Green movement is about... reducing environmental impact" and that "the youth of this world... must demand for industry to not only recognize its destructive impact, but to force its change." [ [http://www.factorygreen.com/ccp0-display/fg_about.html FG About Us] ]

Factory Green's graphic apparel is currently designed by University of Missouri-Columbia fashion and design students. [ [http://blogs.pitch.com/plog/2008/06/oak_park_grads_launch_ecofrien.php Get Your Kick Ass Eco T-Shirts Here] ] The blank organic cotton and bamboo t-shirts and hoodies are produced in small facilities in India which run on wind and solar power and are constructed by fair trade workers. [ [http://g-spotting.blogspot.com/2008/06/college-punks-moonlight-as-eco-fashion.html College Punks Moonlight as Eco Fashion Designers] ]

Leadership

The current leadership is:
* Chief Executive Officer: Daniel A. Lyons
* President, Chairman: Jack H. Short
* Public Relations: Sarah Koci

References

External links

* [http://www.factorygreen.com Factory Green's official website]