BurrellesLuce

BurrellesLuce provides media relations planning, monitoring, and measurement services.

History

Founded in 1888 by Frank Burrelle and Robert Luce, Burrelles"Luce" is one of many media monitoring service providers in the United States. This company’s CEO and chairman is Robert C. Waggoner, who also serves as the chairman of Video Monitoring Services of America, Inc. Burrelles"Luce" is headquartered in Livingston, New Jersey and has offices throughout the United States. [http://www.burrellesluce.com/About_Us/ "Burrelles"Luce": About Us", 2008 ]

Timeline

[http://www.burrellesluce.com/About_Us/history.php/ "Burrelles"Luce": History", 2008 ]

* In 1888, Burrelle’s Press Clipping Bureau was founded by Frank Burrelle in New York City. At the same time, Robert Luce founded Luce Press Clippings in Boston.
* In 1935, Burrelle’s achieved national newspaper coverage.
* Sixteen years later in 1951, Southwest Clippings, operated by the French family, purchased Luce Press Clippings from Harvard, which had owned the business after Luce’s death in 1946.
* In 1977, Burrelle’s introduced television tapes and transcripts.
* In 1984, Burrelle’s created Express to send the day’s headlines and brief news summaries to executives via fax machine.
* In 1994, Burrelle’s introduced NewsAlert, an online news monitoring service.
* In 2003, Burrelle’s Information Service and Luce Press Clippings merged, forming what is known today as Burrelles"Luce". [http://www.burrellesluce.com/About_Us/history.php/ "Burrelles"Luce": History", 2008 ]
* In 2007, Burrelles"Luce" introduced a new web portalcalled Burrelles"Luce" 2.0. [http://www.burrellesluce.com/BurrellesLuce20/ "Burrelles"Luce": 2.0", 2008 ]
* In 2008 Burrelles"Luce" compiled a ranking chart showing the circulation of the top 100 newspapers, blogs, and consumer magazines. [www.BurrellesLuce.com/topmedia "Burrelles"Luce": Top Media", 2008 ]

Notes