Pantteri

Pantteri (Finnish for "panther"), (sold in Sweden as Katten (Swedish for "cat")), is a popular brand of Finnish salmiakki candy, made by Fazer.

Pantteri candies were first invented in 1965 as small, black salmiakki and liquorice gum drops in a typical cardboard candy box, with a picture of a panther on the box cover. A sugar coating was later added to the drops, slightly altering their taste.

The most famous form of Pantteri, however, is the larger, sugar coated disc-shaped candies sold in a plastic bag, also with a picture of a panther on it. At first only salmiakki Pantteri candies were available, but in the 1990s Fazer introduced a fruit-flavoured version of Pantteri, "Pantteri Mix" (containing red, yellow and green fruit candies and normal salmiakki candies). Mixes of salmiakki and fruit candies are also available.

In the 2000s, the Pantteri drops sold in boxes were reverted to the original 1965 version, without the sugar coating. The text on the box says "Original Pantteri drops from 1965".

The newest additions are "Lumipantteri Mix" (Finnish for "snow panther") in summer 2006, "Pantteri Mix" candies with white coating, "Yöpantteri Mix" ("night panther") in spring 2007, featuring fruit and salmiakki candies, shaped like panthers, stars and moons and "Rock Pantteri Mix", containing many different salty liquorice and fruit candies.

Discontinued variations are "Musta Pantteri" (Finnish for "black panther"), which had a slightly higher ammonium chloride content than the regular salmiakki Pantteri and "Pantteri Duo", containing fruit Pantteri candies with a more exotic flavour and two different versions of salmiakki Pantteri candies.

Visible advertising campaigns are an important part of Pantteri's publicity image. They were awarded as best advertising campaign in Finland twice, in 1999 and 2000Fact|date=February 2007. One advertising campaign featured a fictional latino character called "El Pantero", sporting advertising slogans in mock Spanish such as "El Pantero baila" and "Baila y come". The current advertising campaign promotes "Panthóur", a humorous variation of the popular parkour sport.

In 2006, Fazer started selling Pantteri in Sweden as Katten.

Pantteri products

Finland

* Original "Pantteri" drops with a salty liquorice flavor
* Salty liquorice flavored, bigger "Pantteri" candies
* "Pantteri Mix", a mix of salty liquorice and fruit candies
* "Musta Pantteri" with a stronger salty liquorice flavor than the normal Pantteri candy "(discontinued)"
* Small "Pantteri" drops with a different taste from the original and a sugar coating "(discontinued)"
* Small sugar coated "Pantteri" drops with both salty liquorice and fruit (and sometimes cola) candies "(discontinued)"
* Small tar-flavored "Pantteri" drops "(discontinued)"
* "Musta Pantteri Mix", with the original Musta Pantteri and also salty liquorice candies shaped like eyes and paws "(discontinued)"
* a salty liquorice flavored "Pantteri" ice pop made by Valiojäätelö "(discontinued)"
* "Pantteri Duo" with salty liquorice and exotic fruit candies "(discontinued)"
* "Lumipantteri Mix", salty liquorice and fruit candies with a white coating
* "Yöpantteri Mix", a mix of fruit and salty liquorice candies shaped like panthers, stars and moons
* "Pantteri Tassut", small salty liquorice and fruit candies shaped like paws
* "Rock Pantteri Mix"

Sweden ("Katten")

* "Salta katten" (similar to the Pantteri Tassut salty liquorice candies)
* "Söta katten" (similar to the Pantteri Tassut fruit candies)
* "Vinterkatten" (similar to Lumipantteri Mix)
* "Salta katten", small drops shaped like a cat's head (previously known as "Salta lakritsfigurer")
* "Natt katten" (similar to Yöpantteri Mix)

ee also

*Fazer
*Tyrkisk Peber

External links

*http://www.fazermakeiset.fi (in Finnish)