Simple Skincare

Simple Skincare is a British brand of soap and skincare products, designed for sensitive skin. It has neither dye nor perfume.

It was developed in 1960 by the Albion Group. In the late 1980s the business was acquired by Smith and Nephew. In July 2000, Smith and Nephew divested its consumer products branch; the resulting company, Accantia, owns the Simple brand.

Since 2000, Accantia has expanded the range of Simple products; the brand is now used for toiletries, facial skincare, body care, men’s toiletries, sun care baby care, and dry skin products.

Marketing

Simple has consistently used the slogan of “not perfumed, not coloured, just kind”.

The brand is also known for its iconic television advertising in the 1980s – most notably the spray painted lily. [ [http://www.simple.co.uk/OurStory/OurTimeline/TheEighties] ]

As of 2008, Simple’s marketing slogan is “We believe in Goodness”. It is the fastest growing skincare brand in the UK – at 28.4%. [ [http://www.accantia.com/PressReleases/press.asp?action=3&pr=152 Accantia Health & Beauty Limited | Simple | Cidal | Wright's | UK ] ]

Simple Facial Cleaning Wipes, Simple Conditioning Eye Make-Up Remover, Simple Moisturising Foaming Facial Wash and Simple Soothing Toner are all No 1 products in their respective categories within the facial skincare market. [ [http://www.accantia.com/PressReleases/press.asp?action=3&pr=151 Accantia Health & Beauty Limited | Simple | Cidal | Wright's | UK ] ]

References

External Links

http://www.accantia.com/http://www.simple.co.uk/live/cme0.htm