My Madison TV

Infobox_Broadcast
call_letters = My Madison TV - WISC-DT
station_
station_slogan =
station_branding = "My Madison TV"
analog = Charter cable 14/ DirecTV 14 only
digital = WISC 50-2 (or PSIP virtual channel 3-2)
other_chs =
affiliations = My Network TV
founded = 1998
location = Madison, Wisconsin
callsign_meaning =
former_callsigns = TVW (1998-2001)
WB14 (2001-2002)
UPN14 (2002-2006)
owner = Morgan Murphy Media
former_affiliations = The WB (1998-2002)
UPN (2002-2006)
effective_radiated_power =
homepage = [http://www.mymadisontv.com MyMadisonTV.com]

My Madison TV is a cable and digital television channel in Madison, Wisconsin affiliated with MyNetworkTV. The station is owned by Morgan Murphy Media, the owners of Madison's CBS affiliate, WISC-TV. It is available to cable and DirecTV viewers in south central Wisconsin on channel 14 (hence the "14" in the station's logo), and on over-the-air digital television through WISC's sub-channel 50-2 (or virtual channel 3-2 through the PSIP protocol).

History

My Madison TV had its beginnings in 1998 as TVW (for Television Wisconsin, Inc., the licence holder for WISC-TV), and was started by WISC as a second outlet for their programming, along with the second purpose of bringing The WB Television Network to a local Madison station (at this time, the network was only seen on area cable systems through Superstation WGN). The station carried the full WB schedule, along with a mix of syndicated programming, Wisconsin Badgers sports, and local shows produced by Channel 3 and Charter.

TVW aired as a Charter Communications-exclusive channel on Channel 14 until fall 2000, when WISC added TVW to HDTV subchannel 3-2, allowing it to be available over-the-air to digital television viewers. TVW would become WB14 in September 2001, though the "TVW" name was retained as an offical identification.

August 2002 would see a network change for WB14. After ACME Communications purchased Madison's then-UPN affiliate, WHPN, the two stations would swap network affiliations, with WHPN becoming a WB affiliate (under the new call letters WBUW), while WB14 would change to "UPN 14" and become Madison's UPN affiliate. UPN had already had some history with WISC-TV, as the station carried UPN on a secondary basis from 1995 until WHPN's launch in 1999.

On March 8, 2006, Morgan Murphy Media and Fox Entertainment Group [http://www.channel3000.com/entertainment/7822785/detail.html announced] that UPN14 would be the Madison affiliate for the new MyNetworkTV service. The station's on-air name changed over to "My Madison TV" on August 7, 2006. The station continued to air UPN programming after midnight when MyNetworkTV debuted on September 5 for the two weeks before UPN ended on September 15.

Programming

Aside from the MyNetworkTV lineup, the My Madison TV schedule consists mainly of local and syndicated programming (including "The Tyra Banks Show", "Inside Edition", and reruns of "South Park" and "Will and Grace"). My Madison TV also airs same-day rebroadcasts of "Dr. Phil" (at 5:30 p.m.) and "The Oprah Winfrey Show" (at 9:30 p.m.) WISC airs both shows' original broadcasts (at 3:00 p.m. and 4:00 p.m. respectively). My Madison TV serves as a second outlet for WISC-TV programming when Channel 3 has prior commitments (e.g. September 8, 2008, when the US Open mens' championship aired on My Madison TV while WISC-TV aired "The Oprah Winfrey Show" and local news).

Local programs that are produced by and air on WISC-TV also appear on My Madison TV, including "Urban Theatre" (a music performance show hosted by John Urban) and "Sidelines" (a sports panel discussion show hosted by "The Capital Times" columnist Mike Lucas; this show is also seen on Milwaukee independent station WMLW-CA).

In January 2004, WISC-TV began producing "UPN14 News at Nine", a 5-minute news update featuring local and national headlines plus a weather presentation. The program was expanded to 30 minutes in September 2005 and rechristened "News 3 at 9 on UPN14" (now titled "News 3 at 9 on My Madison TV"). The newscast features anchor Teri Barr and chief meteorologist Gary Cannalte.

tation Logo History

External links

* [http://www.mymadisontv.com My Madison TV website]
* [http://www.myspace.com/mymadisontv My Madison TV's MySpage page]