The Weather Company

The Weather Company

:"Note: There is an American company by the same name, under different management."

The Weather Company is the main provider of value added meteorological services in Australia. Their main business lines are services to television stations, major websites and mobile phone companies. They also provide services to energy, insurance and large retail corporations. They specialize in aggregating content from a large range of private and government funded organisations (eg. Bureau of Meteorology, Environmental Protection Authority, World Meteorological Organisation, Australian Broadcasting Corporation etc.). They also run their own computer models and employ a team of meteorologists to offer a meteorological alternative to the Bureau of Meteorology (BOM).

The Weather Company was founded in 1998 by former Bureau of Meteorology meteorologist, Mark Hardy, providing graphics, scripts and weather briefings for television weather presentations. It provides these weather services, for among others, Network Ten (The Weather Company's first client), NBN, the Australian Broadcasting Corporation, and the world weather reports for Bloomberg Television. It also provides detailed agricultural forecasts to country areas of Australia, through the ABC, Prime Television and GWN.

The Weather Company also provides solutions for displaying weather on websites. Some large sites that use this include Elders, an Australian agricultural site, Ski.com.au, a site about snow sports in Australia, News Ltd and Fairfax. The Weather Company also hosts its own weather site, Weatherzone, which combines their own content with Bureau of Meteorology information and that from several other providers into a more user friendly and customizable interface. Weatherzone has been recently launched as a television channel on pay TV provider Selectv and is available as a mobile online service as well. Their surfing website, Swellnet is Australia's most popular source of online surf reports and forecasts.

On 25 June, 2008 Fairfax Digital acquired a 75% share in The Weather Company with 25% still owned by the founder, Mark Hardy who will retain the Managing Director role.cite web | title = Fairfax Digital acquires The Weather Company | publisher = Australian-Media.com.au | date = 2008-06-25 | url = http://www.australian-media.com.au/index.php?c=home&p=news&article=10837 | accessdate = 2008-06-25 ]

References

External links

* [http://www.theweather.com.au The Weather Company homepage]
* [http://www.weatherzone.com.au Weatherzone]
* [http://www.bom.gov.au Bureau of Meteorology]
* [http://www.ski.com.au Ski.com.au]
* [http://weather.news.com.au News Ltd.]
* [http://weather.smh.com.au Fairfax]
* [http://www.eldersweather.com.au Elders]
* [http://www.swellnet.com.au Swellnet]


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