ADA...A Way of Life

Infobox Film
name = ADA... A Way of Life


image_size =
caption =
director = Tanvir Ahmad
producer = Kazaam Ahmad
writer =
narrator =
starring = Rahul Roy, Ayesha Jhulka, Nauheed Cyrusi, Milind Gunaji, Saurabh Dubey, & Ayaan Ahmad
music = A.R. Rahman
cinematography =
editing =
distributor =
released = 20th May, 2008
runtime =
country =
language =
budget =
gross =
preceded_by =
followed_by =
website =
amg_id =
imdb_id =

"ADA...A Way of Life" is a 2008 Bollywood musical film directed by Tanvir Ahmad, with music by A.R. Rahman, described by "Time Magazine" in 2005 as "India's most prominent movie songwriter" and "by some computations, the best-selling recording artist in history". [Corliss, Richard. (January 1 2005). [http://www.time.com/time/columnist/corliss/article/0,9565,1013198,00.html That Old Feeling: Isn't It Rahmantic?] "Time Magazine". Retrieved on 2008-05-25.] Rahman composed the songs for ADA in 2001, after completing the score for "Lagaan", but Ahmad's plans for the film were shelved. [Tuteja, Joginder. (May 20 2008) [http://www.glamsham.com/movies/scoops/08/may/20-ada-rahmans-immediate-soundtrack-after-lagaan-050802.asp ADA - Rahman's immediate soundtrack after LAGAAN] "Glamsham Enfotainment Magazine". Retrieved on 2008-05-25.] Though the music was composed for the original concept, the 2008 film features a new script as well as different actors, as it stars debuting actor Ayaan Ahmed, the director's son.Bollywood Hungama News Network. (April 29 2008) [http://www.indiafm.com/news/2008/04/29/11312/ A.R. Rahman announces a tie-up of 'Ada' with Nokia & Big Music] Indiafm.com. Retrieved on 2008-05-25.] Along with its notable composer, the soundtrack also features award-winning singer Jayachandran, contributing vocals for the first time to a Hindi language film. [NR. (May 18 2008) [http://nowrunning.com/news/news.aspx?it=15622 Jayachandran sings for a Hindi movie] nowrunning.com. Retrieved on 2008-05-25.]

The soundtrack debuted in May 2008; the film is expected to premiere in July.

Promotion

To promote the film, Nokia and Big Music combined to launch a contest allowing contributors to remix two of the soundtrack songs, the winner of which—selected by Rahman—will have the opportunity to work with Rahman in the composer's studio. [Businessofcinema.com Team. (April 28 2008) [http://businessofcinema.com/news.php?newsid=8090&page=1 AR Rahman, Big Music, Nokia team for Ada music] businessofcinema.com Retrieved on 2008-05-25.] In support of the unusual promotion, Nokia launched its Nokia XpressMusic mixer, a positioning strategy not only to promote the film but also Nokia's music phones in advance of the launch of the Nokia MusicStore. [Joshi, Priyanka. (May 5 2008) [http://www.business-standard.com/common/news_article.php?leftnm=lmnu9&subLeft=2&autono=321947&tab=r Nokia music phone price to go down] "Business Standard". Retrieved on 2008-05-25.]

Music

Infobox Album | Name = ADA...A Way of Life
Type = Album
Artist = A.R.Rahman
Songs = Javed Akhtar


Released =
Recorded =
Genre = Feature film soundtrack
Length =
Label =
Producer = Kazaam Ahmad
Reviews =
Last album = "Jaane Tu Ya Jaane Na"
(2008)
This album = "ADA...A Way Of Life"
(2008)
Next album = "Sakkarakatti"
(2008)|

References

External links

* [http://www.nme.com/video/id/o2UPRlo2j94/search/launch Video from music release gala] , hosted at NME
* [http://www.indiaglitz.com/channels/tamil/article/38272.html Article on promotion] , hosted at India Glitz.