BootB

Infobox_Company
company_name = BootBe, Inc.
company_
company_type = Private
foundation = 2007 | location_city = Centennial, Colorado
location_country = USA
key_people = Pier Ludovico Bancale, Founder & CEO

industry = Marketing, R&D
homepage = [http://www.bootb.com/ www.BootB.com]

BootB is an online marketplace that allows anyone with Internet access to submit ideas in response to creative briefs from top brands and be paid for them. [ [http://www.reuters.com/article/pressRelease/idUS137919+05-Feb-2008+BW20080205 International Retail Firm Selects New Ad Concept via BootB] Thomson Reuters, 5 February 2008.]

History

BootB was founded and launched in November 2007 by Pier Ludovico Bancale [ [http://www.communicate.ae/node/332 Online and out of the box] Communicate.ae (in Association with Advertising Age), 27 November 2007.] with a teaser website. Since its launch, creative briefs have been submitted from brands such as Auchan, Ferrero, Lego, Peugeot [ [http://www.reuters.com/article/pressRelease/idUS28743+30-Nov-2007+BW20071130 BootB Leads Global Revolution in Advertising Industry] Thomson Reuters, 30 November 2007.] , among others.The official website was launched on January 1, 2008, and by May 2008 [ [http://www.prweb.com/releases/2008/5/prweb858984.htm BootB Launches Advertising Campaign and Reveals $100,000 Winner] PRWeb, 20 May 2008.] , more than 7500 people in 112 countries were registered on BootB.Brands such as Disney and UNICEF have also published their briefs on BootB. [ [http://www.mediapost.com/publications/?fuseaction=Articles.showArticleHomePage&art_aid=83605&art_type=13 BootB Crowdsources Creative For Disney, Lego and Unicef] Online Media Daily, 29 May 2008.]

The Company

BootB's founder, Pier Ludovico Bancale, is a marketing guy with 20 years of experience. He worked for companies such as Johnson & Johnson, Colgate-Palmolive, L'Oréal [ [http://www.crunchbase.com/person/pier-ludovico-bancale Pier Ludovico Bancale] Crunchbase.com, 19 June 2008.] . "For years in the advertising industry I was frustrated with the lack of creativity which the typical agencies show", said Pier Ludovico Bancale. "It's an idea whose time has come." [ [http://www.guardian.co.uk/media/2007/nov/30/digitalmedia.advertising Ann Summers looks for web inspiration] Guardian.co.uk, 30 November 2007.] Martin Lindstrom, who is globally renowned branding expert and author of BRANDchild and BRANDsense, declares that BootB is the effective way to find great ideas online. [ [http://www.livemint.com/2008/07/16000436/Make-your-marketing-budget-wor.html Make your marketing budget work - halve it] liveMINT.com (Wall Street Journal partner), 16 July 2008.] BootB is an example of Web 2.0 and online crowdsourcing.

The Platform

The platform operates in 12 languages: Arabic, Chinese, English, French, German, Hindi, Indonesian, Italian, Japanese, Portuguese, Russian and Spanish.All operations are fully online.Projects can be started in different categories, including advertising, branding, design, promotions and others.Due to its design the website is listed on many popular web resources for designers such as Smashing Magazine [ [http://www.smashingmagazine.com/2008/01/03/hand-drawing-style-in-modern-web-design/ Hand-Drawing Style In Modern Web Design] Smashing Magazine, 3 January 2008.] , WebDesignerWall [ [http://www.webdesignerwall.com/trends/2008-design-trends/ 2008 design trends] WebDesignerWall, 13 June 2008.] , Website Design Awards [ [http://websitedesignawards.com/index.php/bootb/ BootB] on Website Design Awards, 27 January 2008.] and others.

References

External links

* [http://www.bootb.com/ BootB]
* [http://www.martinlindstrom.com/ Martin Lindstrom]