Ferrero SpA

Ferrero SpA

Infobox Company
name = Ferrero S.p.A.

type = Family business
slogan = "Making Quality Confection A Part Of Every Day Life"
foundation = 1946
location_city = Pino Torinese, Piedmont
location_country =
ITA
key_people = Pietro Ferrero, Chairman and Co-CEO
Giovanni Ferrero, Vice Chairman and Co-CEO
num_employees = 19,600
industry = Food
products = Confectionery
revenue = profit 5.6 billion (2006)
homepage = [http://www.ferrero.it/ www.ferrero.it]

Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese(TO), Italy. The company is still owned by the Ferrero family.

History

In 1946 Pietro Ferrero invented a cream of hazelnuts and cocoa, meant to be spread on bread, and called it "Pasta Gianduja". The product had a great success Fact|date=June 2008 and therefore Ferrero created the new company to produce and market it. [Note: The origins of Gianduja chocolate may date back to the Napoleonic war period, Fact|date=June 2008 when cocoa beans were scarce and ground hazelnuts were substituted. Ferrero did not invent gianduja.]

A similar product, sold under the name Nutella since 1964, became popular around the world, along with many other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Confetteria Raffaello coconut cream candy, and the tic tac breath mints. A dark chocolate version of the Ferrero Rocher is also available, called the Ferrero Rondnoir, which contains a pearl of dark chocolate in the center instead of a hazelnut, chocolate cream instead of Nutella and cruchy chocolate bits instead of crushed hazelnuts. There is also a coconut version, Confetteria Raffaello, which contains milk cream surrounding an almond and covered with meringue and shredded coconut. The Ferrero Prestige collection is a set of three: Rocher, Rondnoir, and a coconut version called Garden Coco. The Garden Coco candy is similar to Confetteria Raffaello, but has coconut cream instead of milk cream.

Ferrero also produces the "Kinder" product series, including Kinder Surprise (also known as "Kinder Eggs"), Fiesta Ferrero, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi, Kinder Délice and Kinder Bueno.

ee also

* Michele Ferrero

References

External links

* [http://www.ferrero.com/ Ferrero Group official website]
* [http://biz.yahoo.com/ic/93/93471.html Yahoo! - Ferrero SpA Company Profile]


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