Red Devil Energy Drink

Infobox Beverage
name=Red Devil
logo=


type= Energy Drink
manufacturer=Red Devil Energy Drink
origin=Netherlands
introduced=1995
variants=

Red Devil Energy Drink is a premium energy drink brand that was formulated in Netherlands in 1995. Since then the beverage has become the #1 energy drink in Russia, and #2 in the E.U. In 2002 Red Devil was purchased by Britvic and is now the #2 energy drink in the U.K. It is now distributed in over 60 countries and is beginning its expansion into the U.S.

Marketing

Red Devil has an aggressive marketing strategy throughout the world. Their slogan is "Taste the Energy" is translated into many languages in numerous countries. Red Devil mainly focuses on sponsoring many forms of racing including World Rally Championship, F1 Powerboat World Championship, drag racing, and various other types of open wheel, touring car, motorcycle, and stock car racing.

Attending most of Red Devil's public events are the popular "Red Devil Dolls", a group of beautiful girls dressed in low cut shirts, skin-tight shorts, and devil horns.

In Europe

Red Devil originally was produced in a 12oz glass bottle and eventually made its way into a 12oz can. The company also produces Red Devil Light and even begun making Red Devil Energy Gum. The companies huge success in Europe is credited with their massive marketing campaign with successful racing teams.

Like its competitor Red Bull, Red Devil is now sold primarily in 250ml slim cans in the UK. The drink is popularly mixed with vodka in bars and clubs.

Expansion into the U.S.

In late 2007, Red Devil formed a strategic partnership with Impulse One and started their expansion into the United States. They formulated a new version of Red Devil specifically for the U.S. market in a 16oz can which is a bit more sweet and has more of a berry-like taste. Along with the original flavor of the drink, they have also released a Red Devil Light, their sugar free U.S. version.

Red Devil Racing currently sponsors HL Motorsports, an ARCA race team.

External links

*http://www.reddevildrinks.com/
*http://www.reddevilusa.com/
*http://www.bevnet.com/reviews/reddevil/
*http://www.impulse-one.com/
*http://store.impulse-one.com/