- Brabantia
Brabantia is a privately-owned Dutch company which manufactures items for the home such as waste bins, laundry racks, food storage containers and other products.
History
The company was founded in 1919 in Aalst, a town in
North Brabant ,the Netherlands , under the name van Elderen & Co, a company specialising in sheet metal fabrication. [cite web | url = http://www.brabantia.com/Flash/#/page/16/-/en/ | title = Brabantia: Company History | accessdate = 2008-05-15 ] .The name Brabantia comes from a region in the very south of Holland - Brabant - and was an early van Elderen trade name. Today the company has a range of some 500 housewares products in five core categories: waste storage, food storage, food preparation, laundry care and hardware, which includes post boxes and bathroom accessories.
Still using steel as its prime manufacturing material, as well as a variety of high grade plastics, products continue to be made in-house in Holland, Belgium, Germany and China, as well as an assembly and finishing plant near Bristol in the UK.
The company has wholly owned subsidiaries in all key European markets including Great Britain, Belgium, France, Germany, Denmark, Switzerland, Spain, Italy and the USA with an export department covering other world markets. [cite web | url = http://www.brabantia.com/Flash/#/page/17/-/en | title = Brabantia: Company Offices | accessdate = 2008-07-08 ] .
Aims
The company markets its products on the basis of their supposed toughness and durability. According to its
mission statement , it aims to develop "solid, reliable products that are made to last" [cite web | url = http://www.brabantia.com/Flash/#/page/15/-/en/ | title = Brabantia: Company History | accessdate = 2008-05-15 ] .External link
* [http://www.brabantia.com Brabantia company website]
References
Wikimedia Foundation. 2010.
