Yolato

Infobox_Company
company_name = Yolato
company_
company_type = Private
company_slogan = Yolato Healthy Gelato
foundation = Edgewater, NJ
location = Edgewater, NJ, USA
Manhattan, NY, USA
key_people = Reggie "Bear" Kim, Mascot
industry = Restaurants
products = Frozen Yogurt
Gelato
Crepes
Sorbet

store_count = 5 locations
homepage = [http://www.yolato.com Yolato.com]

Yolato is an upscale franchise of frozen dessert restaurants headquartered in Edgewater, New Jersey. There are currently 5 stores, mostly located in New York City.The frozen yogurt store based out of Edgewater competes in the tri-state area against other frozen yogurt specialty stores such as Red Mango and Pinkberry.cite news |url=http://www.nytimes.com/2008/02/27/dining/27yogurt.html |title=The Legions of Frozen Yogurt Push East |publisher=New York Times |date=2008-02-27 |accessdate=2008-05-09]

Menu

Yolato's menu consists of Original, Green Tea and Blackberry flavored frozen yogurt style desserts, in two sizes. New flavors are constantly being tested and added, "forest-berry" being a recent example. Other products offered include gelato, sorbets, and crepes.Fruit toppings, cut fresh on-site, include: strawberry, raspberry, blueberry, blackberry, banana, kiwi, mango, and pineapple. There are also a variety of dry toppings to choose from, including: almonds, carob chips, chestnuts (new topping), chocolate chips, Cocoa Pebbles, Fruity Pebbles, coconut, mochi (rice cakes), yogurt chips, cookies 'n cream, granola, and Cap'n Crunch.

Nutrition facts

A single serving of Yolato "Original Frozen Yogurt" is 120g. [ [http://www.yolato.com/nutrition.htm ] ] Yolato's Original Frozen Yogurt is fat-free. The addition of toppings adds calories, sugar, and fat.

Competitors

Yolato has had to compete with the recent influx of competitors from the west coast and internationally. Key competitors include Pinkberry, Kiwiberri, Berri Good, Yogurberry, and Red Mango USA. [cite news |last=Steinhauer |first=Jennifer |url=http://www.nytimes.com/2007/02/21/dining/21pink.html?pagewanted=1&ei=5070&en=a00d7832469101c0&ex=1175313600 |title=Heated Competition, Steaming Neighbors. This Is Frozen Yogurt? |publisher=New York Times |date=2007-02-21 |accessdate=2007-03-29]

Yolato Express

Yolato has launched Yolato Express, whose first location opened in River Edge, New Jersey. It offers frozen yogurt and gelato with fresh toppings, although a more limited menu than the traditional shops. The River Edge location also offers coffee and espresso (serving Illy coffee). The soft-serve machines are being installed right now - there are over 30 around town so far and over 50 shops have signed up - the company's goal is to make Yolato Express available at over 100 locations in the tri-state area by the end of the year - far surpassing the number of Pinkberry and Red Mango outlets.

References

*cite news | url=http://www.nytimes.com/2007/03/14/dining/14yogu.html | title=Stand Back, Pinkberry: Yolato's here |publisher=New York Times |date=2007-03-14 |accessdate=2008-05-09
*cite news |url=http://www.nytimes.com/2008/02/27/dining/27yogurt.html |title=The Legions of Frozen Yogurt Push East |publisher=The New York Times |date=2008-02-27 |accessdate=2008-05-09

= External links =
* [http://www.yolato.com Official Site]