El Charrito

El Charrito

El Charrito is a brand of Tex-Mex TV dinners. The word is Spanish for "little cowboy". The brand was introduced in 1980 by the Campbell Taggart company, who owned the El Chico restaurant chain. Though its entrees included taquitos, queso, and beef enchiladas, it was also known for the uniquely-named Saltillo Dinner. In 1995 the parent company became Earthgrains and chose to focus on baked goods, selling the El Charrito brand to Don Miguel Mexican Foods.

External references

* [http://www.referenceforbusiness.com/history2/58/The-Earthgrains-Company.html The Earthgrains Company - Company Profile, Information, Business Description, History, Background Information]


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