The Economics and Global Expansion of NASCAR
- The Economics and Global Expansion of NASCAR
In the 2008 NASCAR season, a topic of discussion was the Economics and Global Expansion of NASCAR, as Toyota announced they would be joining NASCAR's ranks.[Bernstein, Viv. "World of change is likely as Nascar lets Toyota join." 24/01/2006. 1 May 2008 ] Toyota has generated success early in the season so far winning several races off performances from Denny Hamlin and Kyle Busch.]Another topic on the NASCAR circuit is the increase in foreign born drivers and the effects they may have on the future of NASCAR.Fact|date=May 2008 Juan Pablo Montoya, Patrick Carpentier, and Dario Franchitti are among the foreign-born big names who have crossed over from Formula 1 and the Indy racing circuit.["Season Results." NASCAR.com. 1 May 2008 .] ]NASCAR has incorporated a race in Mexico City for the Nationwide Series and possible expansion with exhibition races in Japan and Canada. [Bowles, Thomas. "Bowles-Eyed View." NASCAR's international expansion missing a foreign star. 05/03/2006. 1 May 2008 .]
Expanding into international markets could increase NASCAR's popularity and allow foreign sponsors and manufactures to get involved in the sport.Fact|date=May 2008 Some think this could be a very positive move for NASCAR, which has seen its television ratings drop 21 percent between 2005 and 2007.[Fischer, Doug. "NASCAR's foreign invasion." 17/02/2007. 1 May 2008 .] Some think that an increase in international diversity would translate into growth and generate greater opportunities for NASCAR fans.][Swan, Raygan. "This years Daytona 500's grid looks like an Indy 500 grid." 09/02/2008. 1 May 2008 .] ]Notes
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