Mitch Joel

Mitch Joel is a journalist and publicist. He is president of Twist Image, a Digital Marketing agency and president and founding partner of Distort Entertainment.

Journalism/Publicism

Prior to joining Twist Image, Joel was a music journalist and publisher/editor of the music magazines, Arena Rock and Enrage. Joel then became one of the first employees at Mamma.com (a meta search engine) where he held the titled of Director, Advertising and Sales. After Mamma.com, Joel became Director or Marketing and Communications at Airborne Entertainment – a mobile content provider headquartered in Montreal, Quebec.

Joel has been a Blogger since September 2003 at Six Pixels of Separation – The Twist Image Blog. In May, 2006, Mitch launched the weekly Podcast, Six Pixels of Separation – The Twist Image Podcast. Both the Blog and Podcast focus on the intersection of Digital Marketing and Personal Branding. In 2009, he authored a book by the same name, Six Pixels of Separation. In addition to the Twist Image blog and podcast, Mitch Joel hosts Foreword Thinking: The Business And Motivational Book Review Podcast. He currently writes for the Montreal Gazette, Vancouver Sun, and enRoute Magazine.

Joel sat on the board of directors for the IAB Canada (Interactive Advertising Bureau), is the Vice-Chair of the IAB Canada Quebec Council, is a board member for the Canadian Marketing Association and is the instructor for the CMA's eMarketing professional certificate course in Montreal.

Joel is a professional speaker, and is represented by the Canadian speaker's bureau, Speaker's Spotlight. He has shared the stage at the Power Within events with former United States President, Bill Clinton, Anthony Robbins, and Dr. Phil.

In 2008, Joel was named to the Top 40 under 40 in Canada. In January 2007, Marketing Magazine called Joel, "Canada's Rock Star of Digital Marketing," and in 2006 he was named one of the most influential authorities in the world on the topic of Blog Marketing by the UK-based research firm, Onalytica.

Distort Entertainment

Mitch and his partner, Greg Below decided to form Distort Entertainment after being introduced by a journalist friend of Mitch's. Below called Mitch shortly after meeting him with the proposal to start a record label.

Distort Entertainment specializes in heavy music, hardcore, and post-hardcore. Located in Toronto Ontario, Distort Entertainment is well known for its influence in the underground music market. Some artists and groups currently or once represented by the label are: Alexisonfire, Cancer Bats, Johnny Truant, Step Kings, and The Bronx.

References

• Homepage for Mitch Joel speaking
• Mitch Joel's blog
• Canadian Speaker's Association Profile
• CBC Radio Interview
• Canadian National Post article

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