Brita

Brita is a German company that specializes in water filtration products. The company is the world's market leader in portable household water filtration.Fact|date=March 2008 Brita products include water jugs, kettles and tap attachments, all of which use silver-impregnated activated carbon and ion-exchange resin as their primary filtering mechanism. [ [http://www.brita-water-filters.com/faq/what-ingredients-are-found-in-a-brita-pitcher-filter.htm What ingredients are found in a BRITA Pitcher Filter? ] ] [ [http://www.brita.com.au/help/frequently_asked_questions Brita - FAQ - jugs & cask ] ] The activated carbon used in Brita filters is produced from coconut shells. [ [http://www.brita-water-filters.com/faq/what-ingredients-are-found-in-a-brita-pitcher-filter.htm What ingredients are found in a BRITA Pitcher Filter? ] ] The company manufactures its pitchers from styrene methyl methacrylate copolymer.

In Britain Hinari manufactures an electric kettle incorporating Brita technology.

History

Brita started in 1966 when Heinz Hankammer had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in Taunusstein near Wiesbaden in Germany. In 1988 [HBS case 9-500-024, Jan 15th 2002, Page 1] The Clorox Company, based in Oakland, California, acquired rights to the brand from the German company for North and South America.

Notes

External links

* [http://www.brita.com Brita Web site]
* [http://www.brita.com/index_us.html Brita US Web site]
* [http://www.drinkbrita.ca Brita Canada Web site]
* [http://www.brita.co.uk Brita UK Web site]
* [http://www.brita.com.au Brita Australia Web site]