product market — In antitrust law, the product market includes all other products that can be reasonably substituted by consumers for the product of the business under investigation. The determination of the product market is important in the assessment of the… … Black's law dictionary
product market expansion grid — UK US noun [C] MARKETING ► ANSOFF MATRIX(Cf. ↑Ansoff matrix) … Financial and business terms
Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… … Wikipedia
product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… … Big dictionary of business and management
product market — /ˌprɒdʌkt mɑ:kɪt/ noun a group of consumers for a product which is different from other groups to which the product is also sold … Marketing dictionary in english
product-market strategies — plural noun basic marketing strategies consisting of either market penetration, market development, product development or diversification … Marketing dictionary in english
Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… … Wikipedia
Market penetration — is one of the four growth strategies of the Product Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors… … Wikipedia
market — mar|ket1 [ markət ] noun *** ▸ 1 public place for selling ▸ 2 trade in kind of goods ▸ 3 group product is sold to ▸ 4 people who buy something ▸ 5 stock market ▸ 6 economic system ▸ + PHRASES 1. ) count a public building or place where people… … Usage of the words and phrases in modern English
market — Place of commercial activity in which goods, commodities, securities, services, etc., are bought and sold. Zemel v. Commercial Warehouses, 132 N.J.L. 341, 40 A.2d 642, 643. The region in which any commodity or product can be sold; the… … Black's law dictionary
