RESQ

Infobox Beverage
name=RESQ
logo=
type= Energy Drink
manufacturer=RESQ INC.
origin=United States
introduced=1999
variants=

RESQ is the brand name of an energy drink which was originally developed in Austria in 1999 and was intended to be sold exclusively on the North American beverage market. Starting in 2008, the product also became available in Europe and Asia.

Beverage product description

RESQ is a cold packaged, non-alcoholic, sports drink (producing company however calls it "powerdrink") with natural ingredients used. According to the manufacturer, the composition of ingredients is supposed to stimulate the metabolism, blood circulation and the central nervous system. The chosen ingredients can assist the human body in breaking down toxins and giving it an adequate supply of energy while performing exhaustive body activity like sports for example. RESQ also bonds two known natural fat metabolizers (L-Carnitine and Taurine), with two energy stimulants (Guarana and Ginseng) and other B-vitamins. The manufacturer does not make any medical claims but refers to publications of the Food and Drug Administration (FDA) for products’ and ingredients’ benefits’. The product is filled in typical 250 ml (8.4 oz) aluminium cans.

Product taste

RESQ is featuring a not too sweet and refreshing citrus-like flavor with a slightly potent bite to the finish. According to an independent beverage rating website, BevNet, the drink has a clean flavor which is “definitely consumable, and easy to swallow” and does not have the typical bubblegum/caffeine flavor which many drinks of the same energy drink category are known for.cite web | url=http://www.bevnet.com/reviews/resq/ | title=RESQ product rating review by BevNet| accessdate=2008-04-12]

Brand recognition & design

The worldwide registered trademark “RESQ” shows a combined wordplay derived from the English word “rescue” and the pronunciations of the single alphabet letter “Q” which is shown as a stylized life-saver and the indication of a sidewise Q-stroke.

Controversial Promotional efforts & RESQ Racing

On April 2008, Indy Racing League IRL driver Sarah Fisher announced that RESQ would sponsor her Indy Racing League team for the 2008 Indianapolis 500. The first race car was completely redesigned and outfitted with the original blue tone colours of a RESQ aluminium can completely reflecting the brands image and design of the can.

Numerous press statements by SFR and media coverages nationwide alleged promised sponsorship payments have not been made. SFR motivated fans to start a campaign and call RESQ's corporate office to force them pay the due bills. In July 2008, RESQ officially announced on their racing website, that they have neither ever signed a contract with Sarah Fisher Racing nor with Gravity Motorsports, which alleged that they represent RESQ.

Corporate information

The brand is owned by a private U.S. corporation named RESQ INC.

RESQ clothing products

RESQ INC. also designs and produces standardized professional quality functional wear and casual clothing for public safety workers and agencies in the United States and Europe. The company holds several patents in different international registered trademark classes for garments produced in Europe and North America mainly intended for fire and rescue services.

References

* [http://www.indystar.com/apps/pbcs.dll/article?AID=/20080512/SPORTS15/805120362/1217/SPORTS0107]
* [http://www.indycar.com/news/?story_id=10929/ Official INDYCAR article]
* [http://indianaracing.net/words/notebook/notebookvoices-sarah-fisher-racing-announces-2008-indy-500-sponsor.html/ Indiana Racing press conference of 8 April 2008 - audio transscript]
* [http://www.indianapolismotorspeedway.com/news/story.php?story_id=10932/ Indianapolis Motor Speedway official press conference]
* [http://www.openwheelracers.com/April%208%20Articles/Saraha%20Fisher%20Racing%20Announces.htm/ Open Wheeler Racers news release]
* [http://www.f1sa.com/index.php?option=com_content&task=view&id=900&Itemid=156/ F1SA news article]
* [http://www.motorsport.com/news/article.asp?ID=284656&FS=INDYCAR_/ Motorsports.com article]

External links

* [http://www.resq.net/ Official product website]
* [http://www.resqracing.com/ RESQ racing website]
* [http://www.sarahfisher.com/ Official Sarah Fisher Race Team Website]