- Elkjøp
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Elkjøp 
Type Part of Dixons Retail Industry Retail Founded 1962 Headquarters Hemel Hempstead, England Key people Sir John Collins (Group Chairman since September 2002),
John Clare CBE (Group Chief Executive since 1994)Products White goods, Brown goods, Telecommunications, Information technology Revenue £65.5 million (2004-2005) Employees 5100+ Elkjøp is the largest electrical retailer in the Nordic countries, with over 264 stores across six countries and 6000 employees.[1] It is owned by Dixons Retail.
As of 2008, Elkjøp has several sister stores outside the Nordic countries, including in Poland and Hungary, and the Nordic stores alone sold for £1.6 billion in 2006-2007.[2] Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of noname or lesser known brands. Because the sales are mostly based on volume, customers in seek of more in-depth technical expertise may turn to stores specialized in the intended product group.
Many stores in the Elkjøp corporation have a 30 day full refund policy which allows consumers to try the product at home and still return it for any given reason,[3] often with the exception of, including but not limited to, mobile phones, software, internal hardware components and consumables, which need to be sealed. However, as returned products are restocked and resold, critics emphasize the risk of purchasing used products which are faulty, sold as new or products with storage media containing tracks of its previous owner. While this type of policy is often marketed as a form of consumer satisfaction warranty, several media events have been reported with consumers receiving faulty and/or used products without knowing from corporations employing the refund policy.[4][5][6][7]
Elkjøp trades under several different brands:
- Norway: Elkjøp and Lefdal Lavpris.
- Sweden: Elgiganten and PC-City.
- Denmark: Elgiganten.
- Finland: Gigantti and Markantalo.
- Iceland: Elko.
- Faroe Islands: Elding.
External links
- Norwegian site
- Finnish site
- Swedish site
- Danish site
- Icelandic site
- Faroese site
- Financial Hilights for 2003-2004
References
- ^ Employees and stores count http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1114&ContentType=content&ContentKey=2513 (in Norwegian)
- ^ Sales http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000vVSWtuVj;sid=xp8L58vWfJYJ54LLuSrC4SoVlSo1BhQTr2Y=?MenuId=2310&ContentType=content&ContentKey=2513 (in Norwegian)
- ^ 30 day refund explained http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1105&ContentType=content&ContentKey=5440 (in Norwegian)
- ^ Aftonbladet January 22nd, 2007: http://www.aftonbladet.se/vss/nyheter/story/0,2789,981580,00.html (in Swedish)
- ^ Aftonbladet June 3rd, 2006 http://www.aftonbladet.se/vss/nyheter/story/0,2789,835875,00.html (in Swedish)
- ^ Aftonbladet September 9th, 2006 http://www.aftonbladet.se/vss/telegram/0,1082,68104528_854__,00.html (in Swedish)
- ^ Aftonbladet February 14th, 2007 http://www.aftonbladet.se/vss/nyheter/story/0,2789,999914,00.html (in Swedish)
Business brands Dixons · Currys · Currys Digital · PC World · Gigantti · Elkjøp · Lefdal Lavpris · Pixmania · MacWarehouse · MicroWarehouse · Inmac · Elgiganten · Elko · PC City · Electro World · Kotsovolos · Markantalo · Hygena at Currys · Freeserve · Matsui
Key people Annual revenue: £7,072 million GBP (
% FY 2006) · Employees: 42,000+ · Stock symbol: LSE: DSGI · Website: dsgiplc.comCategories:- Retailers
- Consumer electronics retailers
- Retail companies of Norway
- Wholesalers of Norway
- Norwegian brands
- Companies formerly listed on the Oslo Stock Exchange
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