Miss Digital World

Miss Digital World

The Miss Digital World contest is created by the Italian digital artist Franz Cerami and organized by Monumedia SRL, a company founded in 2000 and based in Napoli, Italy. The contest is aimed at digital artists, advertising agencies, cinema production companies and videogame programmers who have created virtual models. Enrollment is free. ""Miss Digital World is the search of the contemporary ideal of beauty seen through the language of Virtual reality"" says Franz Cerami.

The first edition took place in 2004. All the digital models presented were female. The awards were given during a gala ceremony in Turin, Italy in December 2004. The winning author was given a gold bar worth $5000 and a plaque recording the victory.

The second edition award ceremony will take place in December 2005.

In 2007 Franz Cerami created The Miss Digital World Calendar, named Some Like Her Digital. Kaya, Mi, Tasha, Judith Pixelle, Kyra and many others: these are the twelve digital models, designed and realized using 3d modeling design techniques, that are going to stay with us all along 2007 on the Miss Digital World The Calendar 2007 – Some like her Digital, produced by designer Franz Cerami.

Miss Digital World The Calendar 2007, is the first calendar in the world featuring 3d models: a design product of the highest graphic quality, realized in B/W and toned in azure blue, it associates to each month/model, 12 quotations by famous authors, all referring to the common theme of beauty.

By Fedor Dostoevskij: beauty saves the world! and Albert Camus: Beauty, no doubt, does not make revolutions. But a day will come when revolutions will have need of beauty. And by great movie stars like Debbie Reynolds: What do you have to be so conceited about? You're nothing but a shadow on film... just a shadow. You're not flesh and blood.

In 1959 “Some like it hot” , the hilarious film by Billy Wilder, hits the cinemas. Marilyn Monroe, in the role of Sugar Cane, the singer of the Sweet Sue’s all female band, literally drives men crazy. Gorgeous, sensual, funny and irresistible. Times have changed, and as suggested by Franz Cerami, nowadays the “Digital” is the new “Hot”. Hundreds of girls wrote to us – Franz Cerami reveals - asking if we could help them to become virtual. And this represents an epochal change of scene: The myth is not Hollywood anymore, or to become a movie star. The myth is the Internet, it is to have a virtual alter ego, to be the best digital Beauty, the most seductive avatar: to play on the internet together with other digital actors upon tridimensional stages. Miss Digital World Calendar 2007 wants to tell you about this new Beauty, the Beauty in the digital era.

The World of Fashion is ready to welcome the virtual models: Santo Versace explains that:“ we can see in many films the use of CGI in the right amount and with a clever perspective, in animated films it is considered normal the use of the most up to date technology available, and we can see it in fashion shows too. To see it realized in a calendar seems to me as a logical and natural creative and technological development. So greetings to Miss Digital World, and keep up the good work”.

Miss Digital World The Calendar 2007 is meant to be the only true “Anti-Pirelli”, the product that has always been considered an observatory over contemporary Beauty and its representation. Miss Digital World The Calendar 2007 , offers itself as the first observatory over Digital Beauty. The real models don’t seem to fear the comparison with their digital rivals, indeed they wish to emulate them. Some of them would like to experience the thrill of having a digital clone, like the calendar queen Magda Gomez: “ I’m not jealous of virtual models- she says- on the contrary I could easily have a virtual clone. It could be fun. Why not?” Aida Jespica, Venezuelan model, instead, comments: “I am not afraid of virtual models because I am from Venezuela: a unique woman, I don’t fear any other woman, I feel sure of myself.

Elenoire Casalegno, on the other hand, says: “ I am not scared of the competition with the virtual actresses, because the warmth, the joy, the emotion that can be given by a person in flesh and blood could never be given by a virtual character; the emotions aroused by skin, a glance or a gesture, will never be given by virtual characters”.

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