Sandwich board

Sandwich board

A sandwich board is a type of advertisement composed of two boards (holding a message or graphic) and being either:

*Carried by a person, with one board one in front and one behind, creating a 'sandwich' effect; or
*Set up (for example next to a store advertising its goods) in a triangle shape, hinged along the top.

The carried version is usually attached to straps acting as suspenders, allowing the person wearing the boards to carry the weight on his or her shoulders and keeping the boards balanced on the wearer. Sandwich boards are most typically deployed in busy pedestrian areas and advertise businesses within easy walking distance. The wearer might also pass out flyers or shout advertising slogans. Sandwich boards were most popular in the 19th century, and have largely been supplanted by billboards, which are more effective in advertising to passers-by who are now likely to be in automobiles, rather than traveling by foot.

However, they are still frequently to be seen on major shopping streets such as Oxford Street, London, England where they are used to advertise offers from particular stores often in adjacent side-streets.

External links

* [http://www.victorianlondon.org/advertising/sandwichmen.htm Victorian Sandwich Board Menzvczxcv]
* [http://www.trakomedia.com New Illuminated Sandwich Men - Podo-Pub from Trako Media]


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Look at other dictionaries:

  • sandwich board — UK US noun [C] MARKETING, COMMERCE ► a pair of connected boards that someone hangs over their shoulders and walks around with in public places to advertise something: »carry/wear a sandwich board ► a pair of connected boards placed next to a… …   Financial and business terms

  • sandwich board — n two boards with advertisements on them that hang in front and behind someone who is paid to walk around in public …   Dictionary of contemporary English

  • sandwich board — sandwich ,board noun count a pair of boards with advertisements on them, joined at the top and put over the shoulders of a person who walks around in a public place …   Usage of the words and phrases in modern English

  • sandwich board — ► NOUN ▪ a pair of advertisement boards connected by straps by which they are hung over a person s shoulders …   English terms dictionary

  • sandwich board — n. a pair of signboards hung, one in front and one behind, from the shoulders of a person paid to walk the streets displaying them …   English World dictionary

  • sandwich board — two connected posters or signboards that hang in front of and behind a person and usually bear some advertisement, notice, exhortation, or the like. [1895 1900] * * * ▪ advertising       advertising sign consisting of two placards fastened… …   Universalium

  • sandwich board — UK / US noun [countable] Word forms sandwich board : singular sandwich board plural sandwich boards a pair of boards with advertisements on them, joined at the top and put over the shoulders of a person who walks around in a public place …   English dictionary

  • sandwich board — 1. noun A person sized, wearable billboard or advertisement consisting of two printed boards strung together so that they hang over the shoulders, thereby sandwiching the wearer. 2. verb to advertise or campaign using a sandwich board; to wear a… …   Wiktionary

  • sandwich board — noun signboard consisting of two hinged boards that hang front and back from the shoulders of a walker and are used to display advertisements • Hypernyms: ↑signboard, ↑sign * * * noun, pl ⋯ boards [count] : two signs that are worn on the front… …   Useful english dictionary

  • sandwich board — {n.} Two advertising signs worn by a man, one on his chest and the other on his back. * /The man walking along Main Street wore a sandwich board saying Eat at Joe s. / …   Dictionary of American idioms

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