Alexander Walker II

Alexander Walker II

Sir Alexander Walker II (1869 – 1950) was the younger grandson of John ‘Johnnie’ Walker. He and his brother, George Paterson Walker, took the control of the company after the death of their father Alexander Walker in 1889.

Alexander took his father’s black labeled blend (called at the time "Walker’s Old Highland") and added two more blends—"Old Highland (white label)", "Special Old Highalnd (red label)"—to the line. At the same time the original blend was renamed "Extra Special Old Highland (black label)"

In 1909 Alex’s brother George oversaw the creation of the Johnnie Walker Striding Man logo, and the rebranding of the lines as "Johnnie Walker White Label", "Johnnie Walker Red Label", and "Johnnie Walker Black Label".

The brothers discontinued "White Label" during World War I to move the brand more upscale, and in 1932 Alex introduced his last blend, "Johnnie Walker Swing".

Sir Alexander was knighted in 1920, retired in 1940, and on his death left all of his blending notes to the now public company.

In the 1990s John Walker and Sons introduced "Johnnie Walker Gold Label" based in large part on those notes.

External links

* [http://www.johnniewalker.com/en-row/OurStory/OurHeritage/ALEXANDERWALKERII.html Sir Alexander Walker]

Source

"Scotch Whiskey: A Liquid History" by Charles MacLean. ©2003 Charles MacLean & Cassell Illustrated. ISBN 1-84403-078-4


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