Upmarket

Upmarket

Upmarket (or high-end) commodities are products, services or real estate targeted at high-income consumers. Examples of products would include items from Mercedes-Benz, Hammacher-Schlemmer, and Chanel. Upmarket real estate communities include Hampstead, London, England; Greenwich, Connecticut; Hillsborough, California; Buckhead, Georgia; the Upper East Side of Manhattan; and Rosedale in Toronto. There is an entire field of literature directed at the branding of upmarket goods. [ [http://www.smithandjones.com/buzz/upmarket.php Example publication for high-end branding: "Upmarket"] ]

Examples of upmarket goods

Clothing, cologne, chocolates and consumer electronics are examples of classes of goods that are commonly brand-segregated to yield upmarket branding. Luxury automobiles are frequently dubbed as "upmarket" or upscale. There are also "upmarket newspapers" which are newspapers which are produced to appeal to high income individuals. Upmarket newspapers may focus less on tabloid journalism, with the intention of reporting more faithful news and advertising of high-end goods and real estate.

A "high end" restaurant would include purveyors such as The Palm, Ruth's Chris Steakhouse, Maxim's de Paris and The Fat Duck restaurant in the United Kingdom.

A high-end device is a device beyond the normal state of technology. It is often very expensive, but does its job as a rule in a more excellent way than a standard solution. An internationally known high-end antenna was the Warsaw Radio Mast.

Abercrombie and Fitch is an example of a clothing upmarket store.

See also

*Destination hotel
*Downmarket
*Middle-market
*Over-consumption
*Low-end market

References


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • upmarket — an adjective and adverb denoting the superior end of the market, dates from the early 1970s, which is surprisingly recent for so familiar a term. See also downmarket …   Modern English usage

  • upmarket — ► ADJECTIVE & ADVERB chiefly Brit. ▪ towards or relating to the more expensive or affluent sector of the market …   English terms dictionary

  • upmarket — [up′mär′kit] adj. UPSCALE …   English World dictionary

  • upmarket — ▪ I. upmarket up‧mar‧ket 1 [ˌʌpˈmɑːkt◂ ǁ ɑːr ] also ˈup scale adjective MARKETING involving goods and services that are expensive and perhaps of good quality compared to other goods etc of the same type, or the people that buy them: • an… …   Financial and business terms

  • upmarket — [[t]ʌ̱pmɑ͟ː(r)kɪt[/t]] also up market ADJ GRADED: usu ADJ n Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. [mainly BRIT] Anne chose an upmarket agency aimed at professional… …   English dictionary

  • upmarket — UK [ʌpˈmɑː(r)kɪt] / US [ˈʌpˌmɑrkət] adjective upmarket services or goods are designed for people who have a lot of money upmarket shops/restaurants/hotels Derived word: upmarket UK / US adverb The firm s image has gone upmarket …   English dictionary

  • upmarket — up|mar|ket [ˌʌpˈma:kıt US a:r ] adj especially BrE designed for or used by people who have a lot of money →↑downmarket ▪ an upmarket restaurant move/go upmarket ▪ a brand that s moved upmarket (=it is trying to attract richer people) …   Dictionary of contemporary English

  • Upmarket — Haut de gamme  Pour l’article homonyme, voir Audio de haute gamme.  Les marchandises de haut de gamme sont des produits, services ou biens immobiliers qui ciblent les consommateurs aux revenus élevés ; ils sont en partie supérieure …   Wikipédia en Français

  • upmarket — /up mahr kit/, adj. 1. appealing or catering to high income consumers; of high quality; not easily affordable or accessible: upmarket fashions. adv. 2. in an upmarket way. [1970 75; UP + MARKET] * * * …   Universalium

  • upmarket — adjective Date: 1972 upscale • upmarket adverb …   New Collegiate Dictionary

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”