- Quite Interesting Limited
name = Quite Interesting Limited
Private company limited by shares
Oxford, United Kingdom, 1999
founder = John Lloyd
location = 2nd Floor Lynton House, 7-12 Tavistock Square, London, WC1H 9BQ.
Europe, United States
key_people = John Lloyd,
industry = Research
products = DVDs, books
owner = John Lloyd
homepage = [http://www.qi.com QI.com]
Quite Interesting Limited is a British research company, most notable for providing the research for the
television panel game" QI" (itself an abbreviation of "Quite Interesting"), as well as other "QI" related programmes and products. The company founder and chairman is John Lloyd, the creator and producer of "QI", and host of the radiopanel game " The Museum of Curiosity", which also uses Quite Interesting Limited for its research. John Mitchinsonis the company's director and also works as head of research for "QI".cite web|url=http://www.qi.com/about/people.php|title=The People Behind QI|publisher=QI.com|accessdate=2008-03-21]
Lloyd founded Quite Interesting Limited in
1999. [cite news|last=Carter|first=Meg|url=http://www.independent.co.uk/news/media/my-life-in-media-john-lloyd-760471.html|title=My Life in Media: John Lloyd|publisher="The Independent"|date=2007-11-26|accessdate=2008-03-21] It is claimed that the idea of founding the company came on Christmas Eve 1993. According to his profile on QI.com, "he came to the sudden and alarming realisation that he didn't really know anything. Changing gear again, he started reading books for the first time since he was 17. To his horror, he discovered that he hadn't been paying attention and, with painful slowness, unearthed the closely guarded secret that the universe is astoundingly quite interesting."
The philosophy of the company is that it claims that there are four primal drives:
food, sex, shelter and curiosity. Out of these, curiosity is supposedly the most important because, "unlike the other three drives, it is what makes us uniquely human."cite web|url=http://www.qi.com/about/philosophy.php|title=The QI Philosophy|publisher=QI.com|accessdate=2008-03-21] The company claims that, "Whatever is interesting we are interested in. Whatever is not interesting, we are even more interested in. Everything is interesting if looked at in the right way."
Those who carry out research are known as the "QI Elves". Notable elves include
Justin Pollardand Vitali Vitaliev. They are also responsible for helping to write the questions used on "QI". People wishing to become elves are recommended to start by commenting on the forums of the "QI" website.
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