- Pretzel Time
Pretzel Time is a chain of independently owned and operated franchised stores that specializes in hand-rolled
pretzel s,smoothie s and coldbeverage s. It is a franchise brand in the portfolio ofNexCen Brands Inc . Along with sister brandPretzelmaker , there are more than 325 U.S. stores operating in 33 states and 50 international stores inCanada ,Guam ,Trinidad & Tobago ,Panama ,Jordan andGuatemala .History
The first Pretzel Time store opened in
Trumbull, Connecticut [7-Aug-2007. http://nexcenfm.com/press_release31.html. Retrieved 14-Apr-2008.] . The company was originally incorporated as Mr. Pretzel Inc. in 1991, but quickly changed its name to Pretzel Time by the time it became a popularly franchised mall-based store in the Northeast [8-Sep-20-1999. http://sec.edgar-online.com/1999/09/08/18/0000927356-99-001472/Section11.asp. Retrieved 14-Apr-2008.] .Pretzel Time claims to be creator of the “pretzel-dog,” in which the hand-rolled pretzel dough is wrapped around the hot dog and baked, as well the portable, bite-size version of the snack, pretzel bites. Pretzel dogs and pretzel bites have since become well-known and are top sellers among Pretzel Time and other competitor pretzel chains [17-Jan-2005. http://findarticles.com/p/articles/mi_m3190/is_3_39/ai_n8709067. Retrieved 14-Apr-2008] .
In 1998, Pretzel Time was bought by
Mrs. Fields Famous Brands, which at the time looked to cement its status as leader of the baked snacks quick service franchises [7-Dec-1998. http://findarticles.com/p/articles/mi_m3190/is_49_32/ai_53382067. Retrived 14-Apr-2008] . However, the Pretzel Time and Pretzelmaker brands were sold to NexCen in 2007 for a combined transaction total of $29.7 million [7-Aug-2007. http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/08-07-2007/0004641372&EDATE=. Retrieved 14-Apr-2008.] .Products
Pretzel Time’s line of pretzels includes 10 flavors such as Parmesan, Ranch, Garlic, Cinnamon Sugar, and its Original pretzel topped with salt and butter. In addition, a variety of dipping sauces, from Caramel to Nacho Cheese, are also offered. Drinks include fresh-squeezed lemonade and Breezers, Pretzel Time’s signature line of fruit smoothies [http://www.pretzeltime.com/menu.php?prod=1. Retrieved 14-Apr-2008] .
To augment visibility of all their menu items, Pretzel Time and Pretzelmaker launched their Combo Crazy campaign in 2008, which offered customers a chance to win prizes through purchasing combos that could include pretzels, dipping sauce, and a soft drink [7-Feb-2008. http://www.reuters.com/article/pressRelease/idUS113371+07-Feb-2008+PRN20080207. Retrieved 14-Apr-2008.] .
References
External links
* [http://www.pretzeltime.com Official Pretzel Time website]
* [http://www.nexcenbrands.com Official Nexcen Brands website]
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