The Lost Ring

The Lost Ring

The Lost Ring is an alternate reality game (ARG) revolving around a fictional Olympic sport that disappeared 2000 years ago that was created by McDonald's as part of their marketing for the 2008 Olympic Games in Beijing, China.

The game has been created by Jane McGonigal, [cite news |url=http://avantgame.blogspot.com/2008/03/lost-ring-alternate-reality-game-of.html |title=Avant Game: The Lost Ring - the alternate reality game for the 2008 Olympics |publisher=Official Jane McGonigal Blog |accessdate=2008-03-16 ] best known for producing I Love Bees, a viral marketing campaign and ARG for the video game Halo 2, and World Without Oil.

Mr. Judkins [http://www.seero.com/video/mr.judkins_3 took a video] of the first of the five pieces of "The Sixth Ring" he intercepted in Wellington New Zealand.

References

External links

* [http://www.thelostring.com/ The Lost Ring Official Site]
* [http://olympics.wikibruce.com/Home The Lost Ring Wiki]
* [http://www.guardian.co.uk/technology/gamesblog/2008/mar/05/thelostring/ The Guardian Article]


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