RedBoxBlue

RedBoxBlue are a British Pop Rock band originating from South London (England). The band formed in 2007 and its members are Jonathan Haselden (vocals, guitar), Sam Harrop (keyboards, vocals), Rob Bohner (guitar, vocals), Timo Simpson (guitar, vocals), Dominic Gianetta (bass) and Tom Murrow (drums).

2006: Selling lines of songs

In September 2006, singer-songwriter Jonathan Haselden had the idea of raising his profile as an artist by selling lines of his songs to companies, in exchange for a percentage of future royalties [http://www.thisislondon.co.uk/music/article-23371788-details/Singer%20nets%20£11,000%20for%20song%20line%20on%20eBay/article.do] . He began selling lines from the song Rollercoaster and successfully sold a line to four companies Budweiser Budvar, TGI Fridays, research company Fresh-Minds and The Tussauds Group for £1,000 each. In October the same year, Haselden attracted media attention when he auctioned a line from his song on the internet site ebay [http://arts.guardian.co.uk/news/story/0,,1929849,00.html] . He posted the line "And when you're lost you'll always be found" with a starting bid of 6p and a mystery American buyer won the auction with a bid of £11,100. In doing this, Jonathan became the first unsigned artist to sell a line from an unreleased song for a sum of money with consequential value. [http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article653513.ece]

2007: The band

In January 2007, following feedback from record companies, Jonathan formed a band to showcase his material in a different way. Sam Harrop, Rob Bohner, Timo Simpson, Neil Raymond and Dom Joseph joined Jonathan to form the band 'Haselden'. Between January and April 2007, Haselden performed at London venues, such as The Half Moon in Putney, The Dublin Castle in Camden and The Troubadour in Earls Court. In April 2007, bassist Neil Raymond and drummer Dom Joseph left the band and were replaced by Dominic Gianetta and Sam Wilson respectively. Drummer Sam Wilson was replaced by Tom Marrow in the ensuing weeks. From this point onwards, the 6-piece started performing under its new name 'RedBoxBlue'. In June 2007, RedBoxBlue performed their first gig under their new name at the Hard Rock Cafe in Mayfair, hugely raising the band's profile. The band continued to play regular gigs at London venues for the coming months in order to build up a local fan-base.In August the band recorded the songs I Try, Brand New Day and Carry On What at the Strong Room studios in Shoreditch. In January 2008, the song I Try was mixed at the Town House studios in Shepherd's Bush and was released independently as a download-only single by the band in June 2008.

2008: Facebook gigs

In June 2008, RedBoxBlue became the first ever band to stream online gigs through the social networking site Facebook [http://www.express.co.uk/posts/view/47507] . Entitled 'Five Nights On Facebook', this was a series of online gigs on consecutive nights streamed around the world using a streaming application made by Kyte, and was filmed and recorded live from a studio in Clapham [http://news.bbc.co.uk/newsbeat/hi/technology/newsid_7437000/7437400.stm] . Over 10,000 people were reported to have watched the online gigs [http://www.independent.co.uk/arts-entertainment/music/news/unsigned-band-become-first-to-play-gigs-on-facebook-842788.html] , which were also streamed through Myspace, and through Kyte's own website.