Speeding. No one thinks big of you.

Speeding. No one thinks big of you. is a multimedia advertising campaign launched [Making them feel small - ads wag the finger at speeding young men [http://www.smh.com.au/news/national/making-them-feel-small-ads-wag-the-finger-at-speeding-young-men/2007/06/24/1182623748453.html] , Sydney Morning Herald, 25 June 2007, accessed 7 March 2008] in June 2007 in New South Wales, Australia, to convince young drivers that speeding and irresponsible driving is not 'cool'.

The iconic image of the campaign is a wiggling pinkie finger, emblematic of the observer communicating to another observer their shared opinion that the speeding youth is not displaying virility by speeding, and is "overcompensating" for something. In case the point is not obvious, the small finger is meant to imply a small penis.

Several images were used in the television advertisement:
* several young women seeing the speeder;
* an older woman sharing a wiggling finger with a young woman;
* a male friend of the driver sharing a wiggling finger with another male friend as they ride in the back seat as their mutual friend drives stupidly.

References

External links

* RTA
**explanation of the advertisement [http://www.rta.nsw.gov.au/newsevents/downloads/070803_pinkyfactsheet.pdf]
** RTA fact page [http://www.rta.nsw.gov.au/roadsafety/index.html]
** TV ad online [http://www.rta.nsw.gov.au/roadsafety/speedandspeedcameras/campaigns/index.html]
* YouTube version [http://www.youtube.com/watch?v=c2nvAFOk7x0]