KIZS

"This article is about the Spanish Oldies formatted radio station on 101.5FM in the Tulsa, Oklahoma market. For the frequency formerly occupied by these call letters, please see KTBT."

Infobox Radio Station
name = KIZS
airdate = early 1980s
frequency = 101.5 (MHz)
area = Collinsville/Tulsa, Oklahoma
format = Spanish Oldies
erp = 6,200 watts
branding = "La Preciosia 101.5"
slogan = "La Preciosia"
class = C3
owner = Clear Channel Communications
website =
callsign_meaning = KIZS is a play on the word KISS, referencing the former brand on 92.1

History

Before September 2005, these call letters were on the 92.1 frequency, broadcasting the Clear Channel KISS-FM brand of Top 40. Despite carrying the "KISSFM" brand name, KIZS was not always a Top 40 station. When 92-1 KISSFM launched, it was a Mainstream Top 40 station, competing with 106.9 KHITS. However, that format was not working in terms of ratings or revenue and the format was tweaked to an adult-leaning Top 40, described by some as a "90s and Now" Hot AC. After a year in this format and with the station still not garnering the success that Clear Channel would have liked, the format was once again tweaked, this time back toward Mainstream Top 40 in mid-2004. However, this only lasted for a brief time.

On September 23, 2005, KTBT moved from its 101.5 frequency to the much stronger 92.1 frequency in order to better compete with 106.9 KHITS. The format on the 101.5 frequency was then adjusted to Clear Channel Communications's "La Preciosia" brand featuring Spanish Oldies, and - following a swap of call letters between 92.1 and 101.5 - that is the format of the radio station to this day.

External links

*fmq|KIZS
*fml|KIZS