Satellite media tour

Satellite media tour

A satellite media tour is a technique used by corporations (primarily) to provide an "expert" of their choosing to local television news broadcasts for often-live interaction, with the goal of getting a specific message out. Satellite media tours are related to, and often used in conjunction with, Video News Releases. For example, a special version of a satellite media tour interview is often edited and distributed as a video news release, with the broadcaster adding in their own additional voice-over. Co-op Satellite media tours, a common form, use one expert to make recommendations funded by more than one client, all under one category (eg "Four Great Ideas for Cleaning Your Bathroom").


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