- Chermayeff & Geismar
-
Chermayeff & Geismar Type Partnership Industry Corporate identity Founded New York City, 1957
Headquarters New York City
Employees NA Website www.cgstudionyc.com Well-known logos designed by Chermayeff & Geismar: (left to right, up to down) NBC, Mobil, Merck, Armani Exchange, Smithsonian Institution, PBS, Showtime, NYU, Barneys New York, Chase Bank, National Geographic, UnivisionChermayeff & Geismar is a prominent New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm is famous for designing logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979. [1] [2]
In 2007, designer Sagi Haviv became the third partner at the firm. In 2008, Haviv, Chermayeff and Geismar released a new identity for the Library of Congress, and in 2009 redesigned the logo of the fashion brand Armani Exchange. In recent years, the firm created identities for the Kennedy Center Honors; Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association and other major institutions.
Chermayeff & Geismar is also known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two Worlds Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designs motion graphics such as the titles for the Emmy-Award winning PBS documentary series Carrier and in 2009, created a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.
Sources
See also
- List of AIGA medalists
- Serge Chermayeff
- Robert Brownjohn
- Peter Chermayeff LLC
External links
- Chermayeff & Geismar official website
- Chermayeff & Geismar in BusinessWeek's "World's Most Influential Designers"
- Women's Wear Daily piece on Haviv Armani Exchange logo redesign
- Chermayeff & Geismar Collection in the Milton Glaser Design Study Center and Archives
- New York Times Profile
- New York Times Feature
- Film Credits, Carrier
- Haviv Interview, Chronicle of Higher Education
- New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001)
- New York Times piece on Lincoln Center logo
- Ivan Chermayeff and Thomas Geismar
- LogoDesignLove Profile
- Logomotion
- Video interview with Ivan Chermayeff-->
- Interview with Sagi Haviv-->
Categories:- Branding companies
- Companies based in New York City
- Brand valuation
- Graphic design studios
- Logo designers
- United States media company stubs
Wikimedia Foundation. 2010.