WTLD

Infobox Radio station
name = WTLD


city = Jesup, Georgia
area =
branding =
slogan = "The Lords Day Radio"
airdate =
frequency = 90.5 MHz
format = Gospel
power =
erp = 6,000 watts
haat = 52.0 meters
class = A
facility_id = 89988
coordinates = coord|31|35|49.00|N| 81|56|14.00|W|region:US_type:city
callsign_meaning =
former_callsigns = WBKF (1999-1999)
owner = Resurrection House Ministries, Inc.
licensee =
sister_stations =
webcast =
website =
affiliations =

WTLD (90.5 FM) is a radio station broadcasting a Gospel format. Licensed to Jesup, Georgia, USA. The station is currently owned by Resurrection House Ministries, Inc.. [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WTLD |title=WTLD Facility Record |work=United States Federal Communications Commission, audio division ]

History

The station went on the air as WBKF on 1999-04-30. on 1999-07-09, the station changed its call sign to the current WTLD. [ cite web|url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=89988&Callsign=WTLD |title=WTLD Call Sign History |work=United States Federal Communications Commission, audio division ]

References

External links

*FMQ|WTLD
*FML|WTLD
*FMARB|WTLD

This station may violate FCC regulations by not adhering to rules about advertising vs underwriting as it operates as a NON-COMMERCIAL Educational FM.

Questions & Answers Q: What is underwriting?

A: Underwriting is a way of supporting KWVA (a non-profit, non-commercial educational radio station) and getting the name of your business heard by KWVA listeners (a wide variety of people). Q: What's the difference between advertising and underwriting?

A: Advertisements are paid announcements in the print, broadcast, or electronic media. Underwriting is a support statement. As a non-commercial educational radio station we are prohibited from airing advertising but we can air underwriting.

Q: So what can underwriters say?

A: Underwriting announcements are consice and gimmick-free. As a non-commercial radio station, KWVA's underwriting announcements are regulated by the FCC and must conform to specific guidelines. Underwriting breaks occur at the top and half of the hour so as not to interrupt programming. There are three parts of underwriting announcements:

1. The business name. 2. A brief description of business or service. 3. Repeats your business name and gives location or contact information.

Q: What is allowed on the announcement?

* Value-neutral descriptions of products and services * Brand name of products (maximum of 3) * Products or services offered or sold (maximum of 3)

Q: What is prohibited on the announcement?

* Comparisons and endorsements * Expression of viewpoints * Price or value information (including discounts) * Calls to action ("come on down," for example)

Underwriting Examples

"This hour of broadcasting is brought to you in part by Club Cool. Club Cool provides live entertainment every night and comedy every Tuesday night. Club Cool is located on 11th, between Pearl and Oak, and is a proud sponsor of KWVA, Eugene."

"This hour of broadcasting is brought to you in part by Maxine's. Maxine's offers local cusine with specialty drinks and a dance contest every Saturday night. For more information call 555-FOOD. Maxine's is a proud sponsor of UO's campus radio station: KWVA, Eugene." "This hour of broadcasting is brought to you in part by Numero Uno Cinemas. Featuring of variety of foreign, domestic, and independent films, Numero Uno Cinemas is open seven days a week. For more information call 555-FLIX. Numero Uno Cinemas is a proud sponsor of campus radio at KWVA, Eugene. "