Activeweave

Infobox Software
name = Activeweave, inc.



caption = Activeweave's BlogRovR running on Firefox
developer = Activeweave, inc.
released = November 2006
programming language = Java Javascript XUL
operating system = Cross-platform
language = English
genre = Firefox Extension, IE Plugin
license = Freeware, Proprietary
website = http://www.activeweave.com/

Activeweave, inc. is a Silicon Valley-based startup, operating in the attention management and social web arenas. It was acquired in April 2008 by Buzzlogic, inc. [ [http://mashable.com/2008/04/21/buzzlogic-acquires-activeweave/ Mashable coverage of Activeweave purchase by Buzzlogic] ]

History

Activeweave was co-founded in late 2005 [ [http://www.techcrunch.com/2005/10/24/annotating-your-web-with-stickis/ Overview of Activeweave by Michael Arrington on Techcrunch] ] by software entrepreneurs Jean Sini and Marc A. Meyer [ [http://www.blogrovr.com/about/team/ Activeweave team overview on company site] ] . In early 2006, the company raised a round of seed investment funding from business angels including Esther Dyson and Eric Di Benedetto [ [http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=19&entry_id=6853 Funding coverage from San Francisco Chronicle] ] .

Technology

Activeweave develops a contextual and social web overlay technology. In conjunction with a traditional web service, Activeweave leverages the add-on it built for the Firefox, Flock and Internet Explorer browsers to provide its users with always-on, in-place access to information relevant to the page they are currently viewing.

Services

Activeweave offers consumers two distinct services, both currently in public beta:

Stickis, launched in November 2006 [ [http://www.techcrunch.com/2006/11/28/stickis-launches-syndicated-web-note-taker/ Techcrunch coverage of Stickis launch] ] [ [http://webware.com/8301-1_109-9665274-2.html?tag=blog Webware review of Stickis service] ] [ [http://venturebeat.com/2007/01/16/stickis-lets-you-post-notes-on-web-sites-and-more/ VentureBeat coverage of Stickis launch] ] , primarily focuses on tight-knit communities, and lets its users collaborate by annotating web pages as they browse. It also enables users to discover, read and comment on their peers’ annotations, either in-place or through a searchable, centralized repository that exposes the shared accumulated knowledge to participants in a form equivalent to a multi-author blog.

BlogRovR, launched in April 2007 [ [http://www.undertheradarblog.com/wp_blog.html?fb_2042860_anch=2232409 BlogRovR launch coverage by Under The Radar] ] [ [http://www.techcrunch.com/2007/08/17/blogrovr-blog-recommendations-new-and-improved/ Overview of BlogRovR service on Techcrunch] ] , helps individuals manage the attention they pay to massive amounts of information hosted by blogs and mainstream media. Thus it participates in stemming the potential attention crisis caused by the accelerated growth in the quantity of content available for consumption online.

BlogRovR exploits the same underlying technology as Stickis to continuously overlay stories, contextually relevant to the web page currently being viewed, right into the browser. It allows each individual user to select blogs and mainstream media sources they trust, and automatically picks relevant stories from those sources, as well as closely related sources. This allows users to reduce the time they spend systematically reading blog posts, while ensuring that those same posts will be delivered, precisely when they are relevant to the material currently being viewed, thus more likely to be meaningful and useful.

Awards

In June 2007, BlogRovR gained the status of recommended [ [https://addons.mozilla.org/en-US/firefox/recommended Recommended Firefox Add-ons] ] Firefox add-on. BlogRovR was also nominated in 2007 as a finalist to the [http://www.webware.com/html/ww/100/ Webware 100] in the browsing category.

See also

* Mozilla Firefox
* List of Firefox extensions
* Social Software
* Web Annotation
* Blogging

References

External links

* [http://www.activeweave.com/ Activeweave home]
* [http://www.stickis.com Stickis home]
* [http://www.blogrovr.com BlogRovR home]
* [http://www.webware.com/html/ww/100/2007/browsing.html Webware 100, 2007 Finalists]