Apeejay Institute of Design

Infobox University


name = Apeejay Institute of Design
established = 1992
type = Affiliated Private Institute
free_label = Director
free = Ms. Reetu Betala
city = New Delhi
state =
country = India flagicon|India
dean = Ms. Shinakshi Jain
campus =
undergrad =
postgrad =
affiliations = Guru Nanak Dev University, Amritsar
website = [http://www.apeejay.edu/aid/home.htm www.apeejay.edu/aid]

Introduction

Apeejay Institute of Design or A.I.D is situated in Tughlakabad Institutional Area in New Delhi. The Institute was set up in September 1992, housed in its aesthetically designed building ideally suited for creative activities. It is one of nation's premier institutes offering various degree and diploma programmes in design . The Institute offers a Bachelors in Design course in different areas of specialization, a Bachelors in Multimedia, a Bachelors in Fine Arts and a Post Graduate Diploma Course. The Institute is affiliated with Guru Nanak Dev University, Amritsar and the degrees are awarded by the same.

" It is with a commitment to the quest for excellence in the field of education that the renowned industrial house of Apeejay decided to act and sponsored the Apeejay Institute of Design."

The Building and Ambience

The Apeejay Institute of Design's building is a very well designed one and also turns out to be a very good example of optimum space utilisation. The building has 4 stories and one level basement which house a number of studios and computer labs apart from the class rooms and a amphitheatre. The moment one enters the Institute one gets the feel of design. The essence of creativity flows through the environment. The aesthetically well-designed and spacious building of the Institute is itself an insight into the high education standards.

Courses Available

Bachelors in Design

Foundation Course

The Foundation Course allows students to build the base for learning Art and Design. The focus is on developing the fundamental skills & understanding through Life Drawing, Colour, Basic Design, Art Appreciation & Aesthetics, Method & Materials, Workshop and Art History.

The Foundation Course combines a studio curriculum with core studies in liberal arts, History with a traditional and cultural perspective. Students will acquire the basic skills and language necessary to succeed in any discipline. In essence, the Foundation Course serves as the platform to lifelong learning.

The goal of all students, naturally, is to work in their chosen major. At most Art Colleges, new students begin their major with no foundation. This fast track can ultimately waste time, energy, and money if a wrong choice is made in haste. Apeejay Graduates, on the other hand, say that they value the time they spend in Foundation studies, getting to know themselves and their potential before setting on one of the majors. Foundation equips students with a visual vocabulary. Faculty and students discuss the concepts and test the process of drawing, design, and painting all of which are used by all art students, no matter what their major is. Courses in art history and liberal art round up the basic art education and place it in a relevant context. Students begin to see themselves as competent individuals.

Fashion Design

Fashion is an exploration into the images people wish to convey about themselves and the way they live. The Fashion Design Programme at Apeejay helps students garner the technical skills they need for successful careers in the fashion industry in a highly professional environment, learning from some of the best designers in the country.

The curriculum for Fashion Design is structured around the same schedule as the industry, allowing students to learn quickly how to manage their time, a must for the professional designer. For example students must begin their work on the next season while finishing up the current and, the same time, begin thinking about the following season.

The first year is devoted to fashion design fundamentals - the language and skills of the industry. Students study and practice pattern making, draping, fabric and colour co-ordination, sewing and construction, model drawing, and fashion illustration.

The focus in the coming years is on tailoring and fine dress making, including better sportswear, dresses and evening garments. Students in the department also have the option to work in menswear and institutional garments, children or ladies wear.

Textile Design

India has one of the most ancient traditions of designing and making fabrics. Each corner of India displays its own combination of weaves and prints, and when put together on display, we have the most astonishing collection of diverse fabrics. From the traditional to the modern, today India has a substantial export of fabrics all around the world not only in the form of textiles and garments but in the form of textile based handicrafts as well.

The course is structured to take the student through the process of designing Woven as well as Printed fabrics, keeping in mind the end product and utility space for which it is being designed. Apart from understanding the needs of the creative markets both in India and abroad and providing creative visual design education, exploring colour imagery and surface pattern through a wide range of processes, the curriculum invites students to express their creativity and acquire technical skills to excel in the field.

Graphic Design

The curriculum progressively introduces students to the essentials of painting and drawing typography, print making, conceptualising and lay-outing of press and magazine advertisements etc., with a timeless knowledge of the designers role in business and industry.

Graphic thinking is essential to this approach. Students learn to interpret and translate a clients brief into a design that informs, attracts and achieves its objective. The department is committed to preparing students creatively, intellectually and

technically to meet the demands of dynamic array of visual communication professions. Courses are developed and taught by a competent and connected staff of industry professionals who strive to achieve the critical balance between theory and practice, meaning and making.

Graphic Design graduates work in advertising, marketing, book and newspaper publishing, package design, exhibit design, television and films.

Interior Design

Architecture and design fundamentals, rather than mere decor, are the driving forces behind Apeejay's Interior Design program. Interior design students learn through their active input in design & construction studios, workshop and theoretical aspects oriented towards a clear view of the contemporary Interior Design Industry. Many of the design problems selected for their projects are actual projects offered by practicing design firms.

Each year, students get training in areas like Design, Methods and Material, Providing Services, History and technical theory. The specific content of the course changes over during the programme, from an emphasis on craft formalism and a holistic understanding of various aspects of interiors in the beginning semesters to emphasis on cultural criticism and professional practice in the concluding semesters.

The faculty continually emphasizes on learning to co-ordinate as a team as well as importance of an independent approach so that the students develop as mature design professionals.

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Bachelors in Multimedia

In the modern day commercial environment, the success of a product lies in its effective advertising both via the print and electronic media. The use of multimedia applications in this area has given today's designer a distinct advantage over its predecessors.

The Bachelor in Multimedia course is designed to give complete knowledge and competency to the students, making them into effective communicators, both for the print and electronic media. Extensive and in-depth knowledge of computer, use of multimedia applications, multimedia programming, animation, web page designing inter alia are covered in detail. This along with exposure to illustration, graphics, photography and film making make the course one of its kind.

This course gives students a distinct advantage for employment in advertising, print media and electronic media such as television, film making, web and education, over those who have only done a short course in multimedia.

With great demand for visual effect designers, layout artists and animators among others, employment opportunities in today's computerised world are tremendous.

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Bachelors in Fine Arts

The Bachelor in Fine Art Programme has a long history and is being offered by various reputed Universities throughout the country. This is the most suitable programme to be offered to those students seeking profession in Visual Art, 2D and 3D Design. It explores and gives the students exposure and wide opportunities to understand and train ones talents and aptitude in the creative field so as to make a good professional in areas of Art and Design in the industry. The graduates of this programme can make their professions as Free Lance, Artists and Designers with Publishing houses, Advertising Agencies, the Electronic Media and for those who want to enter the academic line, they would get opportunities as Teachers or Lecturers in Art Institutions.

Foundation Course

The Foundation Year allows students to build the base for learning Art and Design. The focus is on developing the fundamental skills & understanding through Life Drawing, Colour, Basic Design, Art Appreciation & Aesthetics, Methods & Materials, Workshops, Art History, Composition, Form and Space. The Foundation year combines a studio curriculum with core studies in liberal arts and sciences - critical and cultural perspective. Students will acquire the basic skills and language necessary to success in any discipline. In essence, the Foundation Year serves as the platform to lifelong learning.

Foundation equips students with a visual vocabulary. Faculty and students discuss the concepts and test the process of drawing, and painting - all of which are used by all art students, no matter what their major is.

Painting (Specialisation I)

The understanding of Line, Form and Space in relation with Color and Medium makes the major part of this curriculum. The students are exposed and encouraged to explore different styles of expression on a vast range of Media. Composition, Life Drawing and Object Drawing from the basics of this specialization with exposure to Workshop in Print Making, Murals and 3 dimensional works.

Applied Arts (Specialisation II)

The Institute provides students who seek careers in Applied Art and the Advertising world, a board based educational experience that fosters curiosity, critical and conceptual thinking, collaboration and competence as well as a heightened consciousness of Design and Communication needs in an ever changing world.

The Institute is committed to preparing students creativity, intellectually and technically to meet the demands of a dynamic array of visual communication professionals. Courses are developed and taught by a competent and connected staff of industry professionals who strive to achieve the critical balance between theory and practice, meaning and making.

A meeting point of hands as well as communication skills, Applied Art combines the aesthetic with the contemporary.

culpture (Specialisation III)

This is a field suitable for those students who find it easier to express in 3 dimensional form. They are exposed to all relevant media of expression in this area besides clay like plaster of Paris, wood, stone, metal casting and ceramics. Their area of study is human form as well as abstract forms. This vast exposure and understanding of media helps them to take up commercial projects related to Architecture, Jewellery, Furniture, Murals and Frescoes besides Sculptural forms for Landscape designing.

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Post Graduate Diploma in Design

Course Structure

The Apeejay Institute of Design is also offering a one year Diploma in Design Course for Graduates. The course aims at developing specific skills in Textile Designing, Interior Decoration, Commercial Art and Dress Designing. Passing out students will be awarded their diplomas by Guru Nanak Dev University, Amritsar.

Dress Design

The course is designed to give an overall comprehensive exposure to various aspects in designing and manufacturing of garments.

Commercial Art

The commercial art course is designed to give basic understanding of form and colour, drawing illustration and design development.

Interior Design

The demand for professional designer is unlimited in today's time. The students are given technical exposure from raw materials to drafting and rendering to the finer aspects of Interior Designing.

Textile Design

Indian Textiles have come to play an important role in the International Market today and have created a demand for Designers in the field. This course gives our youngsters an opportunity to express their creative ability and acquire all the technical skills required.

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Masters in Design

(Pending affiliation approval from the University)With the Industry throwing up demand of newer avenues of Professional Expertise, the Master in Design Programme has been designed with a vision to impart intensive education in upcoming specialized areas of Design like Commercial Photography, Space Design, Graphic Print Design, Surface Design (Textile), Accessories Design (Fashion) and Furniture Design.

Fortified with managerial inputs like Design Management & Professional Practice, Research & Development, Merchandising, Ethics & Professionalism, this course aims at training complete Professionals who could be an asset to any Organization and also can become successful Entrepreneurs tomorrow. The Course curriculum runs Project wise, based on the Industry requirement under the guidance of the faculty.

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Specialised Courses

Apeejay Institute of Design, a Specialist Institute pioneering Design Education, has made a mark in the Industry today. Having spread its wings and name throughout the Country, it is the right time for the Institute to diversify and forge ahead in other specialized areas of Design with reference to Education and Training.

Today is the time of “Technical know-how” and “Add-ons”. Every individual, whether a Student or a working Professional, is trying to make the best use of time by adding on to his Information, Knowledge and Expertise. The message is loud and clear that just a basic degree in education cannot keep you in tune with the times. Rather one needs to acquire the maximum within the minimum.

With this new generation thought and demand, the Institute proposes to launch the Evening College in very specific areas catering to the College-going Students as well as Professionals from the Industry.

1 year Diploma / 6 months Certificate Courses

* Fashion Design & Merchandising
* Jewellery & Accessory Design
* Interior Decoration
* Advertising Design
* Home Decoration
* Computer Graphics
* Window Dressing
* Commercial Photography
* Vaastu Shastra in Interiors
* Animation
* Exhibition Design & Display

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Students on Strike

Apeejay Institute of Design management decided to keep the institute closed for almost one week, as a result of student's protest and strike in February 2008. The Institute has been a subject of discussion amongst the students because of the poor infrastructure facilities, although the institute claims and promises a lot more than what exists.

External links

* [http://www.apeejay.edu/aid/home.htm Apeejay Institute of Design, Official Website]
* [http://www.apeejay.edu Apeejay Education Society, Official Website]