Marcella Free

Marcella Free

Marcella Free (September 17, 1920 – November 23, 2007), was respected as one of the advertising industry's leading copywriters[citation needed]. She was a pioneering woman in the business and was the first female Creative Director at N.W. Ayer in Philadelphia in the 1940s.

With her former husband, F. William Free, she created a number of famous and memorable campaigns for companies such as Nescafé, Coca Cola, Purina, National Airlines, Pfizer and Gillette, among others. One of her more memorable campaigns was a commercial for Nair, featuring girls singing "Who wears short shorts? We wear short shorts! If you dare wear short shorts, Nair for short shorts." This song was based on a hit by the 1950s group, the Royal Teens.

She was a founding partner if the agency Avrett Free Ginsberg. She retired to her house in Water Mill, New York, and died in Rye in 2007.

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