TMP Worldwide Advertising and Communications, LLC

TMP Worldwide Advertising & Communications, LLC is the largest independent recruitment advertising agency in North America and the only recruitment advertising agency recognized among the top U.S. Interactive agencies. [Advertising Age 2007] Headquartered in New York City TMP has offices throughout North America, Europe and Asia, and network partners around the globe.

TMP helps companies communicate their employment offerings in order to recruit and retain the best talent. Through online and traditional communications, ROI campaign management services, creative and brand management, diversity enrichment, and media planning, TMP delivers solutions across virtually every sector in business and government. TMP was formerly a division of Monster Worldwide, becoming an independent company in 2006.

History

In 1967, Andrew J. McKelvey founded Telephone Marketing Programs (TMP) as a “directional marketing company,” focused on Yellow Pages advertising for large, multi-site clients. In 1993, seeking ways to expand its expertise, TMP entered into the recruitment advertising business through the acquisition of Bentley Barnes and Lynn. Within five years, through accelerated organic growth and strategic acquisitions, TMP Worldwide had become one of the largest recruitment advertising agencies in the world.

TMP Worldwide Advertising & Communications was an early adopter of interactive technology. It was the pursuit of innovative technologies that led to the acquisition of two of the early pioneers in the online careers space, The Monster Board and Online Career Center (OCC), in 1995.

TMP Worldwide went public in 1996 and its career websites grew and eventually merged as Monster.com in 1999. To maximize the potential growth and value of Monster, TMP Worldwide was officially renamed Monster Worldwide in 2003, with Monster and TMP Worldwide as “sister divisions.” To further clarify the evolution of businesses with separate missions, the original Yellow Pages directional marketing business was sold in 2005.

On August 31, 2006, a team of TMP Worldwide senior management and VSS Mezzanine Partners, an investment fund managed by Veronis Suhler Stevenson (VSS), a private equity and mezzanine capital fund management company, purchased the assets of TMP Worldwide Advertising and Communications, encompassing North America and India, from Monster Worldwide.

In May 2007, TMP hosted the first-ever [Wall Street Journal, 2007] Network in World job fair where job seekers and recruiters engaged in all the activities of a real-life job fair, but within the Second Life virtual world.

In September 2007, TMP acquired UK-based People in Business Limited, an employer brand consultancy. PIB’s offerings include consulting services on the areas of employer brand research, proposition development and internal communication. PIB specializes in strengthening of employee relationships with powerful, highly skilled and business-critical professional groups such as fund managers, analysts, lawyers, underwriters, and clinicians. PIB’s Simon BarrowRichard Mosely wrote a book published in 2005 titled, “The Employer Brand, Bringing the Best of Brand Management to People at Work”.

External links

* [http://www.jobsattmp.com/ TMP jobs website]

References