Ahava (company)

Ahava (company)

Infobox Company
company_name = Ahava
company_
company_type = Private
foundation = 1988
location = Holon, Israel
key_people =
industry = Cosmetics
products =
revenue =
num_employees= 200
homepage = http://www.ahava.com/

Ahava ( _he. אהבה) (lit. "Love") is an Israeli cosmeceutical company that manufactures skin-care products made of mud and mineral-based compounds from the Dead Sea.

Dead Sea Laboratories (DSL), the company that manufactures Ahava products was established in Israel in 1988 by three kibbutzim in the Dead Sea area. The company is now co-owned by Gaon Holdings, one of Israel's largest holding companies. Ahava exports to over thirty countries worldwide, and exports account for 60% its sales. Ahava products, popular with tourists, are available in shops all over Israel, with an outlet store at the foot of Masada. [ [http://www.jpost.com/servlet/Satellite?cid=1198517280244&pagename=JPost%2FJPArticle%2FShowFull MarketWise] , Greer Fay Cashman, Jerusalem Post, January 3, 2008.]

Ahava's shareholders include Kibbutz Mitzpe Shalem (41 percent); Hamashbir Holdings and Gaon Holdings (41 percent); and kibbutz Ein Gedi and kibbutz Kalia (18 percent). [ [http://www.haaretz.com/hasen/spages/820165.html Will the British buy love from the Dead Sea? - Haaretz - Israel News ] ]

Ahava has 200 employees, 180 of whom work in Israel. The plant is located at the Dead Sea, with administrative headquarters in Holon. [ [http://www.haaretz.com/hasen/spages/819910.html From Israel with Ahava - Haaretz - Israel News ] ]

Ahava's products were part of a controversy in Britain for being manufactured in Mitzbe Shalem, an Israeli settlement located in occupied West Bank territories. The store chain Selfridge withdraw Ahava's products (among others) in December 2001 after a boycott campaign [ [http://www.guardian.co.uk/uk/2001/dec/22/israel Selfridges bans sale of goods from occupied territories] The Guardian, Dec. 22, 2001] , but reinstated them a few weeks later [ [http://www.israelinsider.com/channels/politics/articles/pol_0103.htm Harrods reinstates Israeli products in battle with ongoing shelf life] israelinsider, 25 Jan. 2002] . Critics denounce that the products are labelled as of 'Israeli origin' whereas the European Union does not consider goods originated in the settlements as being of Israeli origin and does not include them in the Trade Agreement signed with Israel [ [http://www.publications.parliament.uk/pa/cm199798/cmselect/cmeuleg/155-xxxi/15510.htm Implementation of EC/Israel Trade Agreement] - House of Commons, European Legislation, Thirty-First Report (1998)] .

References


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