The Singing Machine Company

Infobox Company
company_name=The Singing Machine Company, Inc.
company_logo=
company_type=Public (amex|SMD)
foundation= flagicon|California California, USA (1982, as The Singing Machine Company, Inc.)
location_city=6601 Lyons Road, Bldg. A-7, Coconut Creek, Florida
key_people=Tony Handal, CEO
Danny Zheng, CFO
Name, Title
Name, Title
Name, Title

industry=Karaoke
Karaoke Music
Consumer electronics|products=Karaoke Machines, Karaoke Music, Accessories
homepage = [http://www.thesingingmachine.com/ TheSingingMachine.com]

The Singing Machine Company is a public company listed on the American Stock Exchange under the ticker symbol "SMD". The Singing Machine Company is primarily engaged in the karaoke business including the development, production, marketing, and distribution of consumer karaoke audio equipment, accessories, music, musical instruments, and licensed youth electronic products.

History

The Singing Machine Company (SMC) was originally incorporated in California in 1982 with a focus on professional and semi-professional karaoke equipment. In 1988 the Company began marketing karaoke equipment for home use. It is believed that SMD was the first company to introduce home karaoke products to the United States. [cite needed] In 2001, SMC entered into a multi-year license agreement with MTV. [cite web | url = http://www.singingmachine.com/about/company_history.php | title = Company History | work = TheSingingMachineCo | accessdate = 2008-01-25 ] As a part of a shift in strategy, SMC approached the mass market through large retailers. In the following year, Business Week Magazine named The Singing Machine Company #1 on their list of Hot Growth Companies. ["Hot Growth Companies", Business Week (June 10, 2002)]

Products

Karaoke Machines

The core of SMC's business is the distribution and sale of its karaoke machines to retailers and wholesalers such as Wal-Mart, Sam's Club, Best Buy, and Costco.

Music

SMC has a music library of over 2,500 recordings, which are licensed from their publishers for karaoke use. The library spans a variety of genres including: pop, rock, rap, country, Christian, Latin, motown, and oldies.

Bratz Licensed Products

In 2007 SMC signed a deal with MGA Entertainment to license the popular Bratz franchise. Such licensed products include karaoke products, digital drum sets, clock radios, TV/DVD combos, and portable DVD players.

Musical Instruments

References