Izzue

Izzue is a fashion brand, part of the Hong Kong fashion conglomerate I.T pronounced like "Issue". Stores are scattered across Asia including Hong Kong, China, Thailand, Malaysia, Macau, Taiwan, and Saudi Arabia. The style is casual urban, and desaturated. Promotional material uses the brand's website as the company logo. The clothing is "Asian-fit", slimmer than American and European brands.

The brand's stores are often combined with a store for the sister brand 5Centimeter.

Controversy

Izzue was embroiled in controversy when it used Nazi Germany themes on it clothes and decor, including swastikas, banners, and propeganda films, as part of its decor during its 2003 season. Marketing manager Deborah Cheng issued a statement saying "that the designer did not realize that the Nazi symbols would be considered offensive." [http://www.adl.org/PresRele/HolNa_52/Hong+Kong+IZZUE_4333.htm]

External links

* [http://www.izzue.com Company Website]
* [http://www.adl.org/PresRele/HolNa_52/Hong+Kong+IZZUE_4333.htm]