- Monroe Mendelsohn Research
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Monroe Mendelsohn Research (MMR), Inc. (and its subsidiary Mendelsohn Media Research, Inc.) is an internationally recognized, full-service marketing and media research company headquartered in New York City. [1] Founded by Monroe Mendelsohn in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond the custom research services [2] it had initially been providing and now syndicates one of America’s well-known, respected and innovative media surveys, The Mendelsohn Affluent Survey. [3] This syndicated survey is used by hundreds of advertisers, advertising agencies, and the media (magazines, newspapers, cable television networks, etc.) in their communications planning and buying activities. [4]
To maintain as well as to enhance its marketing and media research expertise, Monroe Mendelsohn Research monitors industry developments by being an active member of the Advertising Research Foundation, The Council of American Survey Research Organizations, The Luxury Marketing Council, The City and Regional Magazine Association, The Pharmaceutical Marketing Research Group, The Magazine Publishers of America, The Western Publications Association, and The International Regional Magazine Association.
References
- ^ Greenbook.org - http://www.greenbook.org/greenbook/index.cfm?AcceptClicked=Yes&CFID=805065&CFTOKEN=49744909&ID=1000197&attributes.fuseaction=Listing&AdNo=1
- ^ MediaPost - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=60643&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=monroe%20mendelsohn&page_number=0
- ^ The Economist - http://ads.economist.com/the-economist/research/syndicated-research-by-region/readership-surveys-us/mendelsohn-affluent-survey-2006/
- ^ American Association of Advertising Agencies - http://www.mmrsurveys.com/data/4AsVersion101507.pdf
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