Monroe Mendelsohn Research

Monroe Mendelsohn Research

Monroe Mendelsohn Research (MMR), Inc. (and its subsidiary Mendelsohn Media Research, Inc.) is an internationally recognized, full-service marketing and media research company headquartered in New York City. [1] Founded by Monroe Mendelsohn in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond the custom research services [2] it had initially been providing and now syndicates one of America’s well-known, respected and innovative media surveys, The Mendelsohn Affluent Survey. [3] This syndicated survey is used by hundreds of advertisers, advertising agencies, and the media (magazines, newspapers, cable television networks, etc.) in their communications planning and buying activities. [4]

To maintain as well as to enhance its marketing and media research expertise, Monroe Mendelsohn Research monitors industry developments by being an active member of the Advertising Research Foundation, The Council of American Survey Research Organizations, The Luxury Marketing Council, The City and Regional Magazine Association, The Pharmaceutical Marketing Research Group, The Magazine Publishers of America, The Western Publications Association, and The International Regional Magazine Association.

References

  1. ^ Greenbook.org - http://www.greenbook.org/greenbook/index.cfm?AcceptClicked=Yes&CFID=805065&CFTOKEN=49744909&ID=1000197&attributes.fuseaction=Listing&AdNo=1
  2. ^ MediaPost - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=60643&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=monroe%20mendelsohn&page_number=0
  3. ^ The Economist - http://ads.economist.com/the-economist/research/syndicated-research-by-region/readership-surveys-us/mendelsohn-affluent-survey-2006/
  4. ^ American Association of Advertising Agencies - http://www.mmrsurveys.com/data/4AsVersion101507.pdf

External links


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Mendelsohn Affluent Survey — The Mendelsohn Affluent Survey is a survey of the media habits and lifestyles of the affluent population of the United States and is conducted annually by Mendelsohn Media Research Inc., a subsidiary of Monroe Mendelsohn Research, Inc.,… …   Wikipedia

  • University of Texas MD Anderson Cancer Center — The University of Texas MD Anderson Cancer Center Geography Location Houston, Texas, United States Organization …   Wikipedia

  • The University of Texas M. D. Anderson Cancer Center — Infobox Hospital Name = PAGENAME Location = Houston State = Texas Country = United States HealthCare = Private Type = Specialist Speciality = Cancer Standards = Emergency = Level I Trauma Center Affiliation = Baylor College of Medicine,… …   Wikipedia

  • List of Teenage Mutant Ninja Turtles (1987) episodes — The following is an episode list for the animated television series Teenage Mutant Ninja Turtles which premiered in 1987. In total 193 episodes aired between 1987 and 1996. The first three seasons were aired in syndication. CBS aired the rest of… …   Wikipedia

  • Bibliography —    CONTENTS    Introduction 488    I. General 493    1. Bibliographies and Research Guides 493    2. Directories, Handbooks, Statistical Abstracts, and Yearbooks 494    3. Guides 494    4. Travel and Description 494    II. History 496    1.… …   Historical Dictionary of Burma (Myanmar)

  • UNITED STATES OF AMERICA — UNITED STATES OF AMERICA, country in N. America. This article is arranged according to the following outline: introduction Colonial Era, 1654–1776 Early National Period, 1776–1820 German Jewish Period, 1820–1880 East European Jewish Period,… …   Encyclopedia of Judaism

  • Eugenics — is the self direction of human evolution : Logo from the Second International Eugenics Conference, 1921, depicting Eugenics as a tree which unites a variety of different fields.[1] Eugenics is the applied science or the bio social movement which… …   Wikipedia

  • Al-Andalus — This article is about the historical region. For the modern day region, see Andalusia. For the district in Kuwait, see Kuwait City. For the musical group, see Andalus. History of Al Andalus 711–1492 711–732 Musl …   Wikipedia

  • List of German Jews — The Jewish presence in Germany is older than Christianity; the first Jewish population came with the Romans to the city Cologne. A Golden Age in the first millennium saw the emergence of the Ashkenazi Jews, while the persecution and expulsion… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”