Tesco Advertising

Tesco Advertising

Tesco have used many Television adverts over the years. In July 2007 a DVD containing adverts from 1977-2007 was given to all members of staff.

Early advertising

Early advertising stressed cheap prices and how to keep "The cost of living in check."

1970s

In 1977 an advert was made where a till would show the prices to many items such as "baked beans 12 1/2p".

1980s

Tesco's most famous advert was "Checkout 82" which was made in 1982. where a till would have a receipt coming out of it with the prices on. This advert had synth pop music as the backing and people singing "Check it out, check it out"

1990s

Adverts in the late 90s had Prunella Scales and Jane Horrocks arguing about Tesco prices.

2000s

Early 2000 adverts showed items and shopping trolleys talking about Tesco.

Late 2000 adverts have had included many celebrities such as The Spice Girls.


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