Population Media Center

Population Media Center


The Population Media Center is an international population stabilization organization headquartered in Shelburne, Vermont, USA.

It's mission is to work with mass media and other organizations worldwide to bring about stabilization of human population numbers at a level that can be sustained by the world’s natural resources, to lessen the harmful impact of expanding humanity on the earth’s environment and to help large numbers of disadvantaged people live better and move out of poverty.

It achieves this through the use of an entertainment-education strategy utilising propaganda techniques based upon the research of Albert Bandura into the concept of self-efficacy - the means by which behaviour can be modified by observing others. [cite press release
title = Are Family Planning Soap Operas Manipulative ?
publisher = Population Media Center
date = 2 February 2006
url = http://www.populationmedia.org/docs/FamilyPlanningSoapOperaManip.pdf
format = PDF] [cite news
last = Hammond
first = Claudia
title = Albert Bandura
work = Mind Changers
publisher = BBC Radio 4
date = 12 December 2007
url = http://www.bbc.co.uk/radio4/mindchangers/pip/f09ze/] It promotes delayed parenthood, the consistent use of effective methods of contraception, and safer sexual behaviors, as well as to empower women to play equal roles in family decisions and in society.

Among its strategies, PMC uses a specific methodology of social-change communications developed by Miguel Sabido of Mexico, in which character in long-running radio and television soap operas evolve to become role models for the adoption of health and social development goals. This methodology has been scientifically shown to lead to population-wide behavior change in many countries where it has been implemented.

PMC has projects in:
* Brazil
* Ethiopia
* Jamaica
* Kenya
* Mali, Côte d'Ivoire and Burkina Faso: Cesiri Tono (in the Bambara language)
* Mexico
* Niger
* Nigeria
* Rwanda
* Sudan
* The United States

References

External links

* [http://www.populationmedia.org PMC website]


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