- Rock/Creek
Infobox Company
company_name = Rock/Creek
company_
company_type = Private
foundation = flagicon|USAChattanooga, Tennessee 1987
location_city = Chattanooga, Tennessee
key_people = Dawson Wheeler and Marvin Webb, co-founders , Jonathan Scott,vice president
industry =Retail Outdoor Industry
products = Clothing and outdoor equipment
revenue =
operating_income =
net_income =
num_employees = 50-99
homepage = [http://www.rockcreek.com/ Rock/Creek]Rock/Creek is a
Chattanooga, Tennessee -basedsporting goods retailer of clothing and gear forrock climbing ,paddling ,trail running ,hiking ,camping andtravel . Founded as Rock/Creek Outfitters and Canoeist Headquarters in 1987 when Dawson Wheeler and Marvin Webb purchased Canoeist Headquarters, the company became known as Rock/Creek Outfitters. The name was shortened to Rock/Creek in2007 .In November 2007, Rock/Creek was named one of 25 top specialty outdoor retailers by "Outdoor Business" magazine. [cite news|url=http://www.snewsnet.com/cgi-bin/snews/10371.html|title="16 Grassroots Outdoor Alliance members receive honors"|publisher=Snews|date=2007-11-16|accessdate=2008-01-11]
Rock/Creek has two main stores, one in downtown Chattanooga and the other at Hamilton Place Mall, two paddling stores and an
e-commerce site. Rock/Creek recently opened a new store in the Two North Shore development in downtown Chattanooga. [cite news|url=http://www.wdef.com/video/two_north_shores_opens_in_north_chattanooga_with_green_theme/11/2007|title=Two North Shore Opens in North Chattanooga with Green Theme|publisher=WDEF News12|date=2007-11|accessdate=2008-01-11] The project, developed by CS & Associates and Greenlife Grocery, has been designed withU.S. Green Building Council 'sLEED standards in mind. [cite news|url=http://www.timesfreepress.com/absolutenm/templates/business-toplocal.aspx?articleid=14496&zoneid=169|title=Idealism, marketing drives companies to go green|publisher=Chattanooga Times Free Press|date=2007-04-29|accessdate=2008-01-11]The retailer regularly gives money to environmental non-profits and sponsors trail building and cleanup efforts. Rock/Creek created the
StumpJump 50k several years ago to raise awareness and funds for theCumberland Trail and worked with Chacofootwear to send used shoes to orphans inNepal through thedZi Foundation . [cite news|url=http://www.treehugger.com/files/2006/07/if_the_shoe_fit.php|title=If the Shoe Fits, Spare It- Rock/Creek, Chaco and dZi|publisher=Treehugger.com|date=2006-07-16|accessdate=2008-01-11]Rock/Creek is a member of the Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience. [cite news|url=http://grassrootsoutdoors.com/index.php/about/|title=About the Grassroots Outdoor Alliance|publisher=Grassroots Outdoor Alliance|date=2007-03-13|accessdate=2008-01-11] The retailer is also a member of the Outdoor Industry Association.
References
External links
* [http://rockcreek.com/ Rock/Creek] website
* [http://www.flickr.com/groups/rockcreek/ Rock/Creek Flickr Group]
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