Rock/Creek

Rock/Creek

Infobox Company
company_name = Rock/Creek
company_
company_type = Private
foundation = flagicon|USA Chattanooga, Tennessee 1987
location_city = Chattanooga, Tennessee
key_people = Dawson Wheeler and Marvin Webb, co-founders, Jonathan Scott, vice president
industry = Retail Outdoor Industry
products = Clothing and outdoor equipment
revenue =
operating_income =
net_income =
num_employees = 50-99
homepage = [http://www.rockcreek.com/ Rock/Creek]

Rock/Creek is a Chattanooga, Tennessee-based sporting goods retailer of clothing and gear for rock climbing, paddling, trail running, hiking, camping and travel. Founded as Rock/Creek Outfitters and Canoeist Headquarters in 1987 when Dawson Wheeler and Marvin Webb purchased Canoeist Headquarters, the company became known as Rock/Creek Outfitters. The name was shortened to Rock/Creek in 2007.

In November 2007, Rock/Creek was named one of 25 top specialty outdoor retailers by "Outdoor Business" magazine. [cite news|url=http://www.snewsnet.com/cgi-bin/snews/10371.html|title="16 Grassroots Outdoor Alliance members receive honors"|publisher=Snews|date=2007-11-16|accessdate=2008-01-11]

Rock/Creek has two main stores, one in downtown Chattanooga and the other at Hamilton Place Mall, two paddling stores and an e-commerce site. Rock/Creek recently opened a new store in the Two North Shore development in downtown Chattanooga. [cite news|url=http://www.wdef.com/video/two_north_shores_opens_in_north_chattanooga_with_green_theme/11/2007|title=Two North Shore Opens in North Chattanooga with Green Theme|publisher=WDEF News12|date=2007-11|accessdate=2008-01-11] The project, developed by CS & Associates and Greenlife Grocery, has been designed with U.S. Green Building Council's LEED standards in mind. [cite news|url=http://www.timesfreepress.com/absolutenm/templates/business-toplocal.aspx?articleid=14496&zoneid=169|title=Idealism, marketing drives companies to go green|publisher=Chattanooga Times Free Press|date=2007-04-29|accessdate=2008-01-11]

The retailer regularly gives money to environmental non-profits and sponsors trail building and cleanup efforts. Rock/Creek created the StumpJump 50k several years ago to raise awareness and funds for the Cumberland Trail and worked with Chaco footwear to send used shoes to orphans in Nepal through the dZi Foundation. [cite news|url=http://www.treehugger.com/files/2006/07/if_the_shoe_fit.php|title=If the Shoe Fits, Spare It- Rock/Creek, Chaco and dZi|publisher=Treehugger.com|date=2006-07-16|accessdate=2008-01-11]

Rock/Creek is a member of the Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience. [cite news|url=http://grassrootsoutdoors.com/index.php/about/|title=About the Grassroots Outdoor Alliance|publisher=Grassroots Outdoor Alliance|date=2007-03-13|accessdate=2008-01-11] The retailer is also a member of the Outdoor Industry Association.

References

External links

* [http://rockcreek.com/ Rock/Creek] website
* [http://www.flickr.com/groups/rockcreek/ Rock/Creek Flickr Group]


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