- SVT Play
SVT Play is the brand used for the
video on demand service offered bySveriges Television , more specifically to the streaming services offered on the SVT website,svt.se , and its counterpart for mobile phones.SVT claims that the service offered more than 2,000 hours of television. Most programmes produced for or by SVT are published on SVT Play after they have been broadcast and are then available for 30 days. In the summer of 2008, the German series "
KDD " became the first foreign acquistion available on SVT Play. [ [http://svt.se/svt/jsp/Crosslink.jsp?d=74611&a=1174726 Se utländska serier i SVT Play] , June 12, 2008] The streams are available inWindows Media andRealVideo . Since 2007, SVT Play have also started usingFlash Video for shorter clips. In september 2007, SVT launched a trial to provide streamed content in standard television resolution usingMove Media Player .SVT have also launched "channels" dedicated at different audiences under the "Play" name. The first such channel Was Play Bolibompa which launched in late 2007. It was followed by the news service
Play Rapport which launched in May 2008. During the 2008 Olympics, SVT made all Olympic broadcasts available on the web in three Play channels, on simulcasting with SVT1, one simulcasting with SVT24 and a special web channel called Peking+. [cite news|url=http://svt.se/svt/jsp/Crosslink.jsp?d=71295&a=1208307|title=Röster i natten - i 700 timmar|date=August 4, 2008|author=TT]On September 22, 2008, SVT launched yet another service called "Play Prima" which provides drama series from SVT in high resolution. The service streams episodes in a bitrate of up to 2,4 Megabits per second using a
Move Media Player plugin. [cite news|url=http://svt.se/svt/jsp/Crosslink.jsp?d=62242&a=1253999|title=SVT lanserar ny kanal på nätet|date=September 22, 2008|publisher=SVT]The brand was introduced in December 2006, when the existing web television service got a new name. [ [http://svt.se/svt/jsp/Crosslink.jsp?d=46280&a=724019 SVT Play - Sveriges största tv-tjänst på nätet] , December 14, 2006] In September 2007, SVT launched their own channel on
Youtube [ [http://svt.se/svt/jsp/Crosslink.jsp?d=62259&a=918658 SVT skapar egen kanal på YouTube] , September 17, 2007] and since late 2007 SVT Play is also available as a channel onJoost . In August 2008, SVT Play became available on an IPTV platform for the first time, as the service launched onTelia Digital-tv with newscasts and Olympic broadcasts available. [cite press release | title=Telia’s TV customers can sleep soundly during Beijing Olympics | publisher=TeliaSonera | date=August 5, 2008 | url=http://www.teliasonera.com/press/pressreleases/item.page?prs.itemId=370932 | accessdate=2008-08-06]References
External links
* [http://svt.se/play Official website]
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