UMW Toyota Motor (Malaysia)

UMW Toyota Motor is the appointed Toyota distributor of Toyota Motor Corporation, which is based in Japan.

UMW Toyota Motor is engaged in the assembly, marketing and distribution of Toyota vehicles and products in Malaysia. It is also responsible for sales & marketing, business operations and advertising for the LEXUS brand in Malaysia.

UMW Toyota Motor's current tagline is "Moving Forward"

Background

UMW Toyota Motor Sdn Bhd, is a joint-venture between UMW Holdings Berhad and Japan's Toyota Motor Corporation and Toyota Tsusho Corporation.

UMW Holdings was founded by Chia Yee Soh, who started working at 14 as an apprentice in a bicycle repair shop in Singapore. In 1917, Chia started his own automotive repair shop - United Motor Works in Singapore. Chia passed his helm of UMW to his eldest son Charlie Chia Cheng Guan. Charlie helmed the group and lead UMW from a motor workshop into a leading Malaysian conglomerate - only for the family to lose it in the 1980s because of financial difficulties. Today, UMW Holdings Bhd is controlled by the Malaysian government. However, the Chia family still has their business empire mainly in Singapore. Charlie's son Timothy Chia Chee Ming, is currently the Chairman and Group CEO of [http://www.hupsoon.com/ Hup Soon Global] in Singapore.

UMW is one of the largest locally-owned companies in Malaysia, with a diverse portfolio of business units ranging from motor vehicles to manufacturing, engineering, agriculture and insurance.

Because of its size, as well as its reputation for reliability and honesty, UMW was selected by Toyota Motor Corporation as its partner in Malaysia.

Today, UMW Toyota Motor is primarily engaged in the assembly, marketing and distribution of Toyota vehicles and marketing and distribution of Lexus vehicles.

UMW Toyota Motor model line-up are Toyota Vios, Toyota Altis, Toyota Camry, Toyota Fortuner, Toyota Hilux, Toyota Avanza and Toyota Innova. Based on an independent survey carried out by Ratera & van Galen Sdn. Bhd., Toyota has been top of list for Malaysian buyers. " [ [http://www.motortrader.com.my/NUS/articles/article_1162/page_m.asp MALAYSIAN MOTOR TRADER NEWS - LOCAL NEWS - Toyota is a favourite among Malaysians ] ]

References

See also

* List of automobile manufacturers
* Toyota Motor Corporation
* Toyota Tsusho Corporation
* UMW Holdings Bhd

External links

* [http://www.toyota.com.my/ Toyota Malaysia]
* [http://www.umw.com.my/ UMW Malaysia]
* [http://www.motortrader.com.my/NUS/articles/article_1272/page_m.asp/ 2008 Toyota Eco Youth program]