Spring Street Project

In December 2006, a team of "Los Angeles Times" reporters delivered management with a critique of the paper's online news efforts known as the Spring Street Projectcite news
last = Mayrav
title = LAT's Scathing Internal Memo. Read It Here.
publisher = fishbowlLA
date = 26 January 2007
url = http://www.mediabistro.com/fishbowlLA/on/lats_scathing_internal_memo_read_it_here_51895.asp] . The report condemned the Times as "web-stupidcite news
last = Mayrav
title = LAT's Scathing Internal Memo. Read It Here.
publisher = fishbowlLA
date = 26 January 2007
url = http://www.mediabistro.com/fishbowlLA/on/lats_scathing_internal_memo_read_it_here_51895.asp] ." The Times' Web site, latimes.com, was described as losing ground, hampered by a lack of corporate leadership, insufficient technology, a dearth of web-friendly content and divisions between the print and online staffcite news
last = Mayrav
title = LAT's Scathing Internal Memo. Read It Here.
publisher = fishbowlLA
date = 26 January 2007
url = http://www.mediabistro.com/fishbowlLA/on/lats_scathing_internal_memo_read_it_here_51895.asp] . The authors made a series of recommendations, including greater attention for the Web site from top management, increases in online staff, more Web training for newspaper staff and the development of "hyper-local" online projectscite news
last = Mayrav
title = LAT's Scathing Internal Memo. Read It Here.
publisher = fishbowlLA
date = 26 January 2007
url = http://www.mediabistro.com/fishbowlLA/on/lats_scathing_internal_memo_read_it_here_51895.asp] . The report concluded by suggesting that the future success of the Times online would depend on it being remade as an "information retailer" that focuses on news and information local to Southern Californiacite news
last = Mayrav
title = LAT's Scathing Internal Memo. Read It Here.
publisher = fishbowlLA
date = 26 January 2007
url = http://www.mediabistro.com/fishbowlLA/on/lats_scathing_internal_memo_read_it_here_51895.asp] .

The next month, Publisher David Hiller cited the project's report to justify a restructuring of Times managementcite news
last = Roderick
first = Kevin
title = Times retools on web — again
publisher = LA Observed
date = 24 January 2007
url = http://www.laobserved.com/archive/2007/01/times_retools_on_web_agai.php] . The sitting editor of latimes.com was reassignedcite news
last = Roderick
first = Kevin
title = Times retools on web — again
publisher = LA Observed
date = 24 January 2007
url = http://www.laobserved.com/archive/2007/01/times_retools_on_web_agai.php] . An "innovation team," headed by Russ Stanton, was created and charged with "the transformation of our newsroom into a 24/7 operation that breaks news all the time online (and mobile, etc.)cite news
last = Roderick
first = Kevin
title = Times retools on web — again
publisher = LA Observed
date = 24 January 2007
url = http://www.laobserved.com/archive/2007/01/times_retools_on_web_agai.php] ." The general manager of latimes.com, Rob Barrett, was elevated to vice presidentcite news
last = Roderick
first = Kevin
title = Times retools on web — again
publisher = LA Observed
date = 24 January 2007
url = http://www.laobserved.com/archive/2007/01/times_retools_on_web_agai.php] . And a search was opened for a new latimes.com editorcite news
last = Roderick
first = Kevin
title = Times retools on web — again
publisher = LA Observed
date = 24 January 2007
url = http://www.laobserved.com/archive/2007/01/times_retools_on_web_agai.php] , ultimately settling on former nytimes.com and iht.com staffer Meredith Artleycite news
title = Meredith Artley and Aaron Curtiss to Accelerate Integration of Print and Online Newsrooms
publisher = Los Angeles Times
date = 6 February 2007
url = http://www.laobserved.com/archive/2007/01/times_retools_on_web_agai.php] .

In a related meeting with Times staff, Editor James O'Shea described the print newsroom as a "cold, defensive, insular and conservative place, plagued by a bunker mentality that hides behind tradition and treats change as a threatcite news
last = Welch
first = Matt
title = Spring Street Project unveiled!
publisher = latimes.com
date = 24 January 2007
url = http://opinion.latimes.com/opinionla/2007/01/spring_street_p.html] ." He declared that the online and print staffs should be considered one unit, not two, and the Times was in "a fight to recoup threatened revenue that finances our news gatheringcite news
last = Welch
first = Matt
title = Spring Street Project unveiled!
publisher = latimes.com
date = 24 January 2007
url = http://opinion.latimes.com/opinionla/2007/01/spring_street_p.html] ." Potential remedies cited by O'Shea included an improved travel site that would allow users to book trips and an overhaul of entertainment-related content onlinecite news
last = Welch
first = Matt
title = Spring Street Project unveiled!
publisher = latimes.com
date = 24 January 2007
url = http://opinion.latimes.com/opinionla/2007/01/spring_street_p.html] .

=Authorscite news
last = Mayrav
title = LAT's Scathing Internal Memo. Read It Here.
publisher = fishbowlLA
date = 26 January 2007
url = http://www.mediabistro.com/fishbowlLA/on/lats_scathing_internal_memo_read_it_here_51895.asp] =

* Vernon Loeb
* Aaron Curtiss
* Richard Rushfield
* Michalene Busico
* Doug Smith
* Henry Weinstein
* Julie Bowles
* Michelle Maltais
* Glenn Bunting
* Chris Gaither
* T. Christian Miller
* Janet Lundblad
* David Pierson
* Marilyn Thompson
* Simon Li
* Marc Duvoisin

References