Infobox Radio station
name = WWFF
New Market, Alabama
branding = "93.3 The Wolf"
slogan = "A Whole 'nother Animal!"
frequency = 93.3 FM (MHz)
format = Country
erp = 14,500
haat = 278.5
class = C1
facility_id = 65223
coordinates = coord|34|47|37|N|86|37|51|W|
callsign_meaning = WolF (W and F are doubled in the callsign in that order)
former_callsigns = WBGY, WKQD, WHVK, WTZT, WPZM, WXMR, WUSX, WHRP
licensee = Cumulus Licensing LLC
WHRP, WUMP, WVNN, WVNN-FM, WZYP
website = http://www.wolf933.com/
affiliations = :"For the radio station formerly known as WWFF in Fairhope, Alabama, see
WXQW."WWFF (93.3 FM, "93.3 The Wolf") is a country musicformatted radio stationlicensed to New Market, Alabamaand serving the Huntsville, Alabama, market.cite web |work=Arbitron |url=http://www.arbitron.com/ |title=Station Information Profile] The station is owned by Cumulus Media.
From its origins as WBGY-FM ("Boogie 93") in
Tullahoma, Tennessee, the station has sported various formats over the years, including CHR (as "Power 93" WKQD), rock (as "The Ugly FM" WKQD), country (as "Huntsville Country" WHVK, "The Twister" WTZT, and "The Possum" WPZM), and oldies. After an ownership change in 2003, it switched to an urban format, originally playing hip hop and R&B music as WHRP to compete with heritage urban WEUP-FM.
April 5, 2006to January 12, 2008, this station simulcast an urban adult contemporarymusic format with co-owned WXQW. On December 21, 2007, WXQW switched to the WHRP call letterscite web |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=22264&Callsign=WHRP |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database] of its sister station and the former WHRP was assigned WWFF-FM.cite web |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=65223 |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database] The new WHRPmaintained the Urban AC format while in January 2008 WWFF-FM switched to country music as "93.3 The Wolf".
The station was originally owned by
Jerry Newton(the brother of Wayne Newton) and started circa 1973. In 1987 the station became WKQD and moved the transmitter to Elora, Tennessee, which would cover the original city of license ( Tullahoma, Tennessee) along with the Huntsville, Alabama, area. The Dunnavant family LMAed the station in 1991 and eventually purchased the station outright. On April 1, 2003, the then-WUSX was sold by Athens Broadcasting Co. (William E. Dunnavant, president) to Cumulus Broadcasting Inc. as part of a four station deal with a total sale price of $22 million in cash and Cumulus common stock. [cite news |work=Business Wire |title=Cumulus Media Inc. Enters Huntsville, AL with Purchase of Four Stations |location=Atlanta, Georgia |date=2003-04-01 |accessdate=2008-01-02 |quote=Cumulus Media Inc. (Nasdaq:CMLS) today announced it has signed an Acquisition Agreement to purchase stations from Athens Broadcasting Company, Inc. which owns WZYP-FM, WUSX-FM, WVNN-AM and WUMP-AM. The purchase price is $22 million and includes approximately $2.5 million of net working capital. The consideration for this transaction will consist entirely of Cumulus Media Class A common stock.] [cite web |work=Broadcasting & Cable |title=Changing Hands |url=http://www.broadcastingcable.com/article/CA293338.html |author=BIA Financial Networks |date=2003-04-21] The acquisition of the stations was completed in July 2003. [cite news |work=FMQB |url=http://www.fmqb.com/article.asp?id=19677 |title=Breaking News - July 24, 2003 |date=2003-07-24 |accessdate=2008-01-02 |quote=Cumulus has completed its acquisition of Nashville stations WSM and WWTN, and Huntsville, AL stations WZYP, WUSX, WVNN and WUMP from Athens Broadcasting.]
* [http://www.wolf933.com/ WWFF-FM official website]
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